MSP to MVP
by Chris Day
Publisher
Forbes Books
Publication
Sep 15, 2026
Format
Hardback
Illustrated
No
Price
29.99
Dimensions
6 x 9 in
ISBN
9798887508177
Pages
248
Age
Adult 18+
Category
Business & EconomicsCareerSales & Marketing
Rights Sold
🌍 World Wide Rights Available
Description
Awards & Endorsements
Review
Author(s)
Chris Day
Related Titles
| Publisher | Forbes Books |
| Publication | Sep 15, 2026 |
| Format | Hardback |
| ISBN | 9798887508177 |
| Pages | 248 |
| Age | 18 - 99 |
| Price | $29.99 |
Categories
Business & EconomicsCareerSales & Marketing
BISAC Codes
BUSINESS & ECONOMICS / Customer Relations
BUSINESS & ECONOMICS / Industries / Computer Industry
BUSINESS & ECONOMICS / Strategic Planning
MSP to MVP
by Chris Day
Technology service providers know how to keep systems running. But technical excellence alone no longer guarantees client loyalty or sustainable growth. When every provider offers similar tools and response times, clients default to price comparisons. The result is a race-to-the-bottom pricing dynamic that threatens profitability and limits potential.
MSP to MVP provides the missing methodology. Author Chris Day draws on more than twenty years of experience building and scaling technology service businesses to introduce the Six Disciplines of Customer Success, a practical operating system for managing and growing long-term client relationships.
Inside, you will learn how to:
* Understand what clients need at different stages of their business journey
* Measure relationship health before small issues become big problems
* Deliver value that resonates with business leaders
* Build repeatable processes that drive retention and growth
Whether you lead a growing service business or manage client relationships daily, this book equips you with actionable insights to build unbreakable partnerships and achieve sustainable growth.
Reviews, Awards & Endorsements
Review
"Customer Success gets real when you stop talking about intent and start looking at the numbers. This book pushes MSP leaders to confront what retention, expansion, and customer risk are actually telling them—and to act on it."
— Rashaad Bajwa
Executive Chairman of the Board of Integris
"Most customer issues come down to missed expectations, not bad intent. This book does a great job of showing how clearer ownership and communication lead to healthier, longer-term customer relationships." — Marc Capobianco Former COO, Thrive
"This book reframes Customer Success from a role or department into a way of running an MSP. It reflects the same patterns Chris and I have seen firsthand while building one of the most progressive MSPs in Canada—where success comes from being proactive, intentional, and aligned around customer outcomes." — Martin DesRosiers Regional CEO, Lyra Technology Group
"Most customer issues come down to missed expectations, not bad intent. This book does a great job of showing how clearer ownership and communication lead to healthier, longer-term customer relationships." — Marc Capobianco Former COO, Thrive
"This book reframes Customer Success from a role or department into a way of running an MSP. It reflects the same patterns Chris and I have seen firsthand while building one of the most progressive MSPs in Canada—where success comes from being proactive, intentional, and aligned around customer outcomes." — Martin DesRosiers Regional CEO, Lyra Technology Group
Author

Chris Day
CHRIS DAY is Founder and CEO of ScalePad, a global platform serving more than 12,000 Managed Service Providers. He is also Founder and Chairman of Top Down Ventures, backing early-stage SaaS founders in the MSP space. Day previously founded Fully Managed, which became Canada's largest MSP before its acquisition by TELUS, and IT Glue, the documentation platform now part of Kaseya. With more than twenty years in the MSP industry and over $3 billion in enterprise value created, he combines deep operational experience with investment expertise to help IT service providers build stronger, more valuable businesses. He resides in Scottsdale, Arizona.
Current Licenses
🌍 World Wide Rights Available