Lunar New year 2025 - Special Edition
The Lunar New Year is here: today is the perfect time to immerse ourselves in the rich tapestry of Chinese culture. And we'll do it our way: with a special newsletter dedicated to this market.
China not only represents one of the most important outlets for the titles we represent but also an important bridge to the entire Asian continent. Based on our experience, we can say that the content that works in this market is likely to "travel" to other adjoining areas.
The information and the books that we showcase today offer a unique way to ring in the year with fresh perspectives and cultural insights. Join us in celebrating 2025 Lunar New Year!
The Chinese Market
The Book Publishing industry has recorded strong growth over the past five years. Industry revenue is expected to increase at an annualized 5.0% over the five years through 2024, to $19.8 billion.
Culture, science, education, and sports books are the largest product segment. This segment is expected to account for 50.0% of industry revenue in 2024.
Short-video e-commerce platforms like Douyin (owned by ByteDance, the parent company of TikTok) have rapidly grown to form the second-largest book sales channel in China.
Seven of the Top 10 leading publishers in China—129 out of the top 200 publishers—saw more than 10 percent of their sales revenue coming from short-video e-commerce channels in 2023.
[Source: Beijing OpenBook and Book Publishing in China - Market Research Report (2014-2029)]
Our Most Recent Chinese Deals
What I Couldn't Tell My Therapist (Seven Leaves Press)
Rights sold to: China Machine Press Co. via CA-LINK International LLC
The narrative unfolds as an immersive journey, beckoning readers into a world where the complexities of the human experience are laid bare. We are plunged into a world where pain, fear, and anguish intersect with hope, resilience, and courage. What I Couldn't Tell My Therapist serves as a testament to the power of intensive therapy, inviting us to confront the depths of our unspoken truths and unlock the hidden pathways to profound transformation.
The Medical Jungle (Amplify Publishing Group)
Rights sold to: Tsinghua University Press via CA-LINK International LLC
No matter your profession, The Medical Jungle will inspire you to have the courage to do what is right, even in the face of tremendous adversity. Join Dr. Frank Veith—one of America’s most celebrated vascular surgeons—as he illustrates that while your environment may feel like a fierce jungle, unwavering conviction can tame the elements.
Outsmart the Learning Curve (Koehler Books)
Rights sold to: China Machine Press Co. via CA-LINK International LLC
Outsmart the Learning Curve reveals the secrets of how ordinary people can overcome obstacles, acquire new skills rapidly, and reach their full potential. Whether you're a recent grad, a mid-career professional seeking change, or simply striving for continuous improvement, this book is your roadmap to personal and professional growth.
Discipline Without Damage (Wonderwell)
Rights sold to: Beijing Goodreading Culture Media Co. via Big Apple Agency. Inc.
In this easy-to-read, science-based book, parents, caregivers, and adults of all kinds discover how discipline affects children’s development, why intervention should reinforce connection not separation, and why the disciplinary strategies that may have been used on us as children are not the ones that children really need.
Chinese Editions
We follow the content we represent throughout the entire foreign rights journey. The beautiful Chinese editions that you can see below are the outcome of some of the deals that we signed at the beginning of 2024 and that are finally coming to fruition.
Our Partner in China
CA-Link International is an international rights agency specialized in representing American, European, Japanese and Korean book publishers and selling translation rights into Mainland China and Taiwan market. Headquartered in the United States, the company also has a branch office in Beijing, China, which ensures to deliver quick communication promptly respond to local Chinese publisher's rights queries. Allison, our Co-Founder & CSO has worked closely with CA-Link owners’ Shan Quan & Tony Wang since 2009 placing fabulous books with our amazing Chinese publisher clients.
Through our partnership with CA Link Agency, we’ll participate in Asia’s biggest book fairs: the Beijing International Book Fair (June 18-22, 2025) and the Shanghai International Children’s Book Fair (November 14-16, 2025). As part of our established partnership, they will be showcasing our catalog at these events. If you plan to attend, please let us know, and we’ll connect you with CA Link Agency. We’ll keep you updated as the event dates approach. Stay tuned!
