Tuesday in Trussville

Tuesday in Trussvilleicon

by Robert L. Mason

Publisher
Forbes Books
Publication
Oct 27, 2026
Format
Paperback/Softback
Illustrated
No
Price
$9.99
ISBN
979-8887508764
ASIN
B0H3BPL2WD
Pages
144
Age
Adult 18+
Category
Business & Economics

Rights Sold

🌍 World Wide Rights Available

Description

Most companies know they need a strong culture. Fewer know how to build one that actually holds.

In
Tuesday in Trussville, Robert L. Mason tells the story of how an Alabama power conversion company grew into a formidable enterprise—and what it took, in human terms, to get there.

Through real stories from the manufacturing floor and executive office, Mason demonstrates how leadership accountability is more than a value plaque on a wall. His concept of “felt consequence” asks leaders to carry their decisions—not just make them.

This practical business memoir will show leaders how to grow without sacrificing the culture that made their team worth building in the first place:
  • Strengthen workplace culture through consistent leadership accountability
  • Build the kind of trust that outlasts any single manager or moment
  • Make hard calls without losing the people who need to enact them
  • Grow a small-town business without hollowing out what made it work
  • Lead clearly when the pressure is real and the answers aren’t obvious

Mason wrote this for the leader who already knows what's right—and wants the tools and conviction to actually do it.

Author(s)

Robert L. Mason

ROBERT L. MASON is the founder and CEO of SPOC Energy, a power conversion technology company based in Trussville, Alabama. Under his leadership, the company grew into a major enterprise and earned a place on the Inc. 5000 list of fastest-growing privately held companies in the United States three times. Mason’s leadership philosophy is built around workplace culture as something you can actually measure and hold people to. His Lift Up framework centers on dignity, accountability, and what he calls “felt consequence”—the belief that leaders who feel the weight of their decisions lead with more honesty and care.Mason writes from his own experience on the production floor and in the executive chair—about what it looks like when trust actually shapes how a company performs.

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