The Visual Marketer
by Jim MacLeod
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Description
Author(s)

Jim MacLeod
Related Titles
| Publisher | Slices Technologies Limited |
| Publication | Mar 04, 2025 |
| Format | Paperback/Softback |
| ISBN | 979-8-9911630-8-8 |
| Pages | 290 |
| Age | 18 - 99 |
| Price | $19.99 |
The Visual Marketer
Elevate Your Visual Marketing Skills The Visual Marketer gives you the knowledge you need to create visuals that grab attention and drive results, without needing to be a designer.
What You’ll Learn:
- Essential design principles: Understand visual hierarchy, contrast, typography, and the science of seeing, so you can craft visuals that resonate with your audience.
- Align visuals with marketing goals: Learn how to create content that supports your objectives, from increasing engagement to driving conversions.
- Tools to streamline your process: Discover how to make the most of platforms like Canva and AI, allowing you to produce high-quality visuals efficiently.
Why This Book Matters As a marketer, you’re expected to handle it all, design included. The Visual Marketer simplifies the complexities of design, empowering you to create visuals that stand out and deliver results. It’s the essential guide to understanding design, even without form...
Author

Jim MacLeod
Jim MacLeod bridges the gap between design and marketing strategy. Over 25 years, he's led rebrands for companies like Extreme Networks, built creative teams at Northeastern University, and now partners with organizations on brand strategy, digital experience, and AI integration.
Through his weekly Marketing by Design newsletter and his Amazon bestselling book The Visual Marketer, Jim helps marketers develop the visual communication skills that modern marketing demands—especially as AI transforms what it means to be "creative" in marketing.