The Visual Marketer

The Visual Marketer

by Jim MacLeod

Publisher
Tilt Publishing
Publication
Mar 04, 2025
Format
Paperback/Softback
Illustrated
No
Price
19.99
Dimensions
6 x 9 in
ISBN
979-8-9911630-8-8
Pages
290
Age
Adult 18+
Category
CareerSales & Marketing

Rights Sold

🌍 World Wide Rights Available

Description

Elevate Your Visual Marketing Skills The Visual Marketer gives you the knowledge you need to create visuals that grab attention and drive results, without needing to be a designer.


What You’ll Learn:

  • Essential design principles: Understand visual hierarchy, contrast, typography, and the science of seeing, so you can craft visuals that resonate with your audience.
  • Align visuals with marketing goals: Learn how to create content that supports your objectives, from increasing engagement to driving conversions.
  • Tools to streamline your process: Discover how to make the most of platforms like Canva and AI, allowing you to produce high-quality visuals efficiently.

Why This Book Matters As a marketer, you’re expected to handle it all, design included. The Visual Marketer simplifies the complexities of design, empowering you to create visuals that stand out and deliver results. It’s the essential guide to understanding design, even without form...

Author(s)

Jim MacLeod

Jim MacLeod

Jim MacLeod bridges the gap between design and marketing strategy. Over 25 years, he's led rebrands for companies like Extreme Networks, built creative teams at Northeastern University, and now partners with organizations on brand strategy, digital experience, and AI integration.

Through his weekly Marketing by Design newsletter and his Amazon bestselling book The Visual Marketer, Jim helps marketers develop the visual communication skills that modern marketing demands—especially as AI transforms what it means to be "creative" in marketing.

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