“Automobiles are an important part of our lives, yet we mostly leave them idle. With connectivity, electrification, and autonomous driving, our cars could always be ‘on’ like our mobile devices today. Today, we choose our cars based on design, comfort, quality, and the driving experience—areas incumbent automakers understand well. But will the time come when the software experience supersedes the physical experience as the customer’s primary consideration, and consequently the software brand identity overshadows the hardware’s? The automaker that balances the physical with the digital customer experience will likely prevail. The Flagship Experience offers a timely perspective.” —NEIL BROOKER, head of business transformation and foresight, BMW Designworks

“Software-Defined Vehicles are big data generators. The insights derived from this data can help automakers improve customer loyalty and monetization, and attract new customers. The Flagship Experience presents a comprehensive road map and easy-to-understand framework for achieving these goals. It should become an indispensable resource for every automaker and their partners.” —KISHOR PATIL, CEO of KPIT

“The Software-Defined Vehicle, enabled by AI, opens new ways for automakers to delight their customers. With the right service and business model, it can create additional revenue opportunities along the lifecycle. The Flagship Experience presents an easily digestible framework for the automotive industry to achieve the full potential of its digital technology investments.” —JONAS SEYFFERTH, director digital mobility at PwC Strategy&

“Automakers have gotten by for a century delivering incremental technological change on long product cycles, while outsourcing customer relations to dealers. That strategy is doomed. Evangelos Simoudis tells you why, and what legacy automakers must do to survive. Every business leader can learn from this.” —JOSEPH WHITE, global automotive correspondent, Thomson Reuters

“As a Product Director in Automotive, The Flagship Experience is a must-read for everyone in and around the automotive space who wants to understand the current automotive transformation. Evangelos’ thinking from a holistic mobility perspective and emphasis on user experience is inspiring and thought-provoking. Although opening a vast field of opportunities and challenges, his framework makes it easier to cope with them. Especially the excellent blend of theory and practical examples makes the content relatable. As someone who works on software-defined vehicles and in a user-centric company, I fully support the co...