Simon Court has worked as a leadership coach and guide to business founders, leaders and leadership teams for more than twenty-five years. He has a huge depth and breadth of experience across sectors, cultures and businesses at different stages of maturity, from start-up to reinvention. The sectors include entertainment, gaming, biotechnology, technology, travel, insurance, and venture capital. The cultures span the globe. The businesses are private, backed by venture capital or private equity, or are publicly owned. He supports CEOs and their teams—first to understand their challenges, then to help the team to address them effectively. Through coaching, Simon has helped numerous leaders to grow, find their conviction, and strengthen their leadership practice. His work as a guide includes building leadership teams, developing new growth strategies, and creating organizations that can deliver with pace and agility. While much of Simon’s work is done behind closed doors, his clients will vouch for his influence and impact. He is a two-time unicorn builder. He helped transform Miniclip into a spectacular success story over the last ten years. He also contributed to creating one of Germany’s first tech unicorns, Tipico. Simon founded the Value Partnership business with his wife, Jane. That experience as a founder informs this book and makes his empathy for founders and leaders genuine. His qualifications include an MBA from Warwick Business School and an MSc from Imperial College. Simon is a husband, father, runner, and skier.