The Future-Ready Brand
by Duckler, Mitch, Kawasaki, Guy
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Description
Author(s)
Duckler, Mitch
Kawasaki, Guy
Related Titles
| Publisher | Forbes Books |
| Publication | Apr 09, 2024 |
| Format | Paperback/Softback |
| ISBN | 9798887501789 |
| Pages | 0 |
| Age | 18 - 99 |
| Price | $19.99 |
The Future-Ready Brand
In The Future-Ready Brand, Mitch Duckler looks to a new set of challenges facing the world’s leading brands and turns to the world’s most influential brand officers themselves to find solutions. Here he goes one-on-one with over 40 Global 1,000 CMOs to discover how they are navigating the confluence of shifting societal forces and emerging technologies that are impacting how every brand will thrive in the future.
Authors
Duckler, Mitch
MITCH DUCKLER is the author of The Indispensable Brand and The Future-Ready Brand, and is managing partner of FullSurge, a brand and marketing strategy consultancy based in Chicago. With three decades of line management and consulting experience in brand marketing, he has led engagements for the top Global 1,000 companies and is a frequent speaker on emerging topics in brand marketing.
Kawasaki, Guy
GUY KAWASAKI is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.