The Art & Craft of PR

The Art & Craft of PRicon

by Sandra Stahl

Publisher
Sandra Stahl
Publication
Mar 20, 2018
Format
Paperback/Softback
Illustrated
No
Price
$14.95
Dimensions
5.5 x 8.5 in
ISBN
9780999187104
Pages
128
Age
Adult 18+
Category
Business & EconomicsSales & Marketing

Rights Sold

*DropCap does not represent Spanish Audio, English Print language rights

Description

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives.

The Art & Craft of PR was named a finalist in the "Marketing & PR" category in the 2018 National Indie Excellence Awards.

Author(s)

Sandra Stahl

SANDRA STAHL is a recognized thought leader in public relations strategy and audience connectivity. She has authored articles for Ad Age, PRWeek, PM360, Pharmaceutical Executive, Fox News outlets, Women Entrepreneur and the Journal of the American Dental Association, among others. In her agency and corporate positions, and as co-founder of jacobstahl since 2003, Sandra has shaped communications strategies and campaigns for companies of all sizes, from leading multinationals to start-ups, as well as non-profit organizations and academic institutions. Sandra is considered especially valuable to her clients and colleagues for the creativity and stakeholder insights she brings to communications solutions and her ability to distill the complex into the manageable. She has extensive experience in brand, corporate and internal communications with a distinctive strength in developing narratives that contribute to relationships that matter. Sandra is on faculty at the Brand & Integrated Communications graduate program at the City College of New York. She lives in New York and is married with three children.

Related Titles

Transcend
Transcendicon
Faisal Hoque
Signal Strength
Signal Strengthicon
Andrew LaCivita
Money Magic
Money Magicicon
Duncan MacLeod
Mind Odyssey
Mind Odysseyicon
Spyros Papapetropoulos
Undeniable
Undeniableicon
Thomas L. Amell
Why Not?
Why Not?icon
Robert C. Garrett, Jose M. Azar
Win-Win Leadership
Win-Win Leadershipicon
Karen R. McDaniel
Unbalanced on Purpose
Unbalanced on Purposeicon
Brendan P. Keegan