Ron Thurston loves retail. And he's proud of it. Ron has led the retail teams for some of America's most prominent brands, inspired thousands of store employees, and traveled relentlessly across the country to sit and listen to what they have to say. From a part-time sales associate to a vice president of stores, Ron has put in the hard work that a retail career requires and wrote this book to share what he learned along the way. Ron is a fourth-generation Californian, but he and his husband now live in Manhattan.