After 16 years with New York's digital ad agencies, Steve Susi joined Amazon Advertising as its NYC creative director in 2012, where his teams would deliver original brand experiences on behalf of hundreds of advertisers and millions of customers worldwide. In 2014 he became its first group creative director and, two years later, first executive creative director, moving to London to lead creative operations across Europe, Asia, and Canada. In 2016, he received the first Amazon Inventor Award granted to Advertising outside the US for patent-pending innovation. A native of Columbus, Ohio, Steve is a proud graduate of Subiaco Academy and Miami University. This is his first book. www.brandspankingnewyork.com