"I thoroughly enjoyed Shimmer, don't Shake and highly recommend it for publishers, tech enthusiasts, and futurists alike. Nadim Sadek expertly paints the landscape for the imminent convergence of publishing and AI. By exploring the various epochs that have shaped both fields, he draws insights from past eras to predict the opportunities and consequences of our ongoing technological revolution. As a technologist working in the publishing space, I found Nadim's perspectives on the potential applications of AI in this field and their implications for the industry especially thought-provoking and insightful. With a captivating blend of historical context, technological insights, and examinations of societal implications, Nadim adeptly guides readers through the evolution of AI in publishing. Nadim isn't merely commenting from the sidelines; he's actively involved. He underscores the significant work he and his company undertake in this area, assisting publishers and authors in leveraging AI to ensure their titles reach targeted audiences. While Nadim doesn't profess to be a historian or a technical expert in artificial intelligence, he delves into these complex topics with a unique style, drawing extensively from his experience in the field. I believe that for those in the publishing industry seeking guidance through the uncharted waters of AI in publishing, Shimmer, don't Shake stands as an invaluable resource."
Thomas Cox, Managing Director, Arq Works

"Writing has been at the heart of the Generative AI revolution and there’s no medium that’s more used to shaking things up. Shimmer, don’t Shake starts off with giving an overview of all those historic moments where writing proved as a catalyst for change. And after a solid introduction to current AI technologies it quickly gets to the core of the issue: a balanced and well thought through analysis of the influence that AI - and not only the generative kind - will have on publishing and already has. This book is a fascinating read that someone like me, who works in Generative AI but is several layers removed from the publishing industry, can learn a lot from. It is well grounded in research and every page makes clear that an expert of this industry was at work here. It projects just enough into the future to get a hunch of changes to come. And it strikes an appreciable balance between hype, hope, and fear. All that, written in a clear and concise language."
Martin Pichlmair, CEO of Write with LAIKA · Associate Professor at ITU Copenhagen · Co-founder of Broken Rules

"As someone who has worked in publishing and the media for around 48 years(!), I have been party to many new innovations and changes that have affected my industry as a whole. Some within that industry have sought to carry on without any acknowledgement of the developing age, a...