Building Better Brands
by Mayfield, Elton
Rights Sold
Description
Author(s)
Mayfield, Elton
Related Titles
| Publisher | Forbes Books |
| Publication | Mar 12, 2024 |
| Format | Hardback |
| ISBN | 9781642259322 |
| Pages | 0 |
| Age | 18 - 99 |
| Price | $29.99 |
Building Better Brands
Ever wish you could fill out a change order for your marketing strategy? Now you can.
Elton Mayfield is the President & Co-Founder of ER Marketing, a boutique marketing agency focused on the building industry.
In Building Better Brands, Mayfield confronts the marketing challenges unique to the building and materials industry. In these pages, he lays out a simple framework which can allow any leader to rejuvenate their B2B marketing strategy:
• Survey: What do people say about you? What do you want them to say about you?
• Blueprint: What do you need to have in place to deliver the brand you want?
• Build: How do you deliver the brand you promised and keep it up to code?
With each of these concepts, he lays out practical examples and action steps so you can build a brand to be proud of.
Author
Mayfield, Elton
ELTON MAYFIELD was born into a DIY, construction family where he was taught to take pride in what you can build for others. With this legacy, he cofounded ER Marketing in 2001 where he still serves as president. With a special emphasis on the construction industry for over twenty years, Elton and his team have helped businesses transform their brands and revitalize their B2B marketing and operational tactics. When he’s not helping clients build brands, he can be found speaking at events, traveling with his family, and cheering on the Kansas City Chiefs and Royals.