Be the Go-To

Be the Go-Toicon

by Theresa M. Lina

Publisher
Lioncrest Publishing
Publication
Jun 02, 2020
Format
Paperback/Softback
Illustrated
No
Price
19.99
Dimensions
5.5 x 8.5
ISBN
978-1544514352
Pages
380
Age
Adult 18+
Category
Business & EconomicsCareerSales & Marketing

Rights Sold

LanguageKoreanCountryKorea, SouthAgentLENA AgencyBuyerHyundae Jisung Publishing Co., Ltd.

Description

Are customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go-To brand.

Theresa M. Līna will help you escape the commodity trap.

In
Be the Go-To, Theresa reveals a groundbreaking, step-by-step approach called the Apollo Method for Market Dominance. It’s a detailed, pragmatic recipe for becoming your market’s Go-To brand, brought to life through fascinating, behind-the-scenes stories from the Apollo Space Program, Tesla, Disney, Apple, Lego, Salesforce, Amazon, REI, and more.

Use her four pillars of sustainable differentiation to call your own moonshots and dominate markets for highly profitable growth. If you want to drive game-changing solutions into your markets and deliver results that have customers flocking to you, this entertaining and well-researched strategy playbook will help you develop your own plan for becoming the Go-To!

Author(s)

Theresa M. Lina

THERESA M. LĪNA has over twenty years of experience as a recognized Silicon Valley thought leader and strategist. She is the CEO of Līna Group, Inc., which specializes in market dominance strategy, and has been involved at Stanford University since 2006. She has served as chief strategy and marketing officer for several technology startups, has advised hundreds of companies, and began her career at Accenture, where she helped found, lead, and grow the firm’s communications industry group, now a multibillion-dollar business unit. Theresa is a frequent speaker and workshop leader on strategy, market leadership, innovation, and technology topics. www.apollomethod.com/#About

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