“Reputation is built through the everyday experiences that connect brands to people’s lives, and few leaders understand that better than Chris Foster. The Reputation Advantage offers a compelling framework for turning trust, relevance, and stakeholder confidence into enterprise value.”

—Anton Vincent, president of Mars Snacking NA and Global Ice Cream

“Chris Foster makes a powerful case that reputation is not a soft measure of perception but a strategic asset that shapes trust, growth, and long-term enterprise value. The Reputation Advantage is an essential read for leaders who understand that enduring brands are built through clarity, credibility, and consistent action.”

—Jerri DeVard, founder and CEO of the Black Executive CMO Alliance (BECA)

“Reputation is built where brand, corporate affairs, and business strategy meet, and Chris Foster brings that connection into sharp focus. The Reputation Advantage offers a clear and practical framework for leaders navigating transformation, stakeholder expectations, and the enterprise value created through trust, clarity, and relevance.”

—Leslie McGibbon, chief corporate affairs and brand officer at BT Group

“In The Reputation Advantage, Chris Foster offers a timely and thoughtful framework for understanding reputation as enterprise capital and for helping leaders build the trust, clarity, and the permission required to lead effectively.”

—Jesse Scinto, deputy program director of the Strategic Communication program at Columbia University

“Reputation is built through the choices organizations make, the stories they tell, and the confidence they create with every stakeholder touchpoint. Chris Foster offers an insightful framework for leaders operating in complex, high-impact industries where credibility, clarity, and enterprise value are deeply connected.”

—Josh Byerly, chief communications officer at SLB

“Chris Foster makes a compelling case that reputation is one of the most important forms of capital any modern organization can build. The Reputation Advantage speaks directly to leaders navigating the future of business, creativity, and culture, offering a clear framework for turning trust, relevance, and stakeholder confidence into measurable enterprise value.”

—Justin Thomas-Copeland, CEO of the 4As

“Chris Foster’s The Reputation Advantage is a must-read for leaders navigating global complexity. The book shows how lasting success comes from connecting dots across markets, stakeholders, and moments, and from treating reputation as a strategic system, not a reactive function.”

—Jim Margolis, partner at GMMB

“Chris Foster reframes reputation as a form of enterprise capital that leaders must understand, build, and apply with intention. The Reputation Advantage offers a practical and timely framework for professionals and organizations navigating change, showing how trust, clarity, and stakeholder confidence can strengthen leadership and unlock new value.”

—Melissa Lubin, dean of the University of Virginia School of Continuing and Professional Studies

“Chris Foster has led global brands through crises, repositioning and explaining to the world why they deserve to be recognized. In The Reputation Advantage, Chris lays out the approaches required to win in today’s ever-changing landscape.”

—Terry Nelson, partner at PLUS Communications

“The Reputation Advantage makes a clear case for what leaders increasingly know but rarely operationalize: Reputation is not a communications outcome. It is an enterprise system. Chris Foster shows how organizations can connect signals across markets, stakeholders, policy, and culture and turn that alignment into durable business advantage.”

—Robin Callif, chief communications officer

at Omnicom Public Relations