
GrowUp
Take Your Startup to the Next Level
Rights Sold
Description
Awards & Endorsements
Author(s)

Michelle Denogean
Related Titles
GrowUp
Take Your Startup to the Next Level
Not everyone is cut out to be an entrepreneur—but you are.
Not everyone starts a company from scratch—but you have.
Not everyone's startup is successful—but yours started out great.
It felt as if you had startup superpowers at the beginning, didn't it?
But something has changed. What worked for you then isn't working now. Unfortunately, this is very common, given that over ninety percent of startups fail. According to Michelle Denogean, MBA and award-winning marketer, here's why: “What made you great at starting will not make you great at growing.”
Michelle reveals her GrowUp Method, a counter-intuitive system that has equipped scores of founders to transform their struggling startups into growing and sustainable companies.
In GrowUp: Take Your Startup to the Next Level, you will discover:
- Your startup Superpower (your strengths that propelled your initial success)
- The four core competencies needed to G-R-O-W
- The best way to Gain Conviction about your product
- What it takes to Ramp Up your company
- The importance of Owning Your Reputation
- How to Win Customers and increase sales
Reviews, Awards & Endorsements
WINNER
FINALIST
Praise from bestselling author Seth Godin
"The most important job of the founder is to establish a team that can scale the project. Coordinating the work of committed people isn't the same as doing the work yourself, and this book helps entrepreneurs find the useful path forward."
- Seth Godin, Author of This is Marketing
Praise from Proctor & Gamble's Jim Stengel
Praise from serial entrepreneur Andy Moss
Author
