Smart Conversations
by Ian Howells
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Description
Awards & Endorsements
Author(s)
Ian Howells
Related Titles
| Publisher | Berry Powell Press |
| Publication | May 25, 2025 |
| Format | Hardback |
| ISBN | 978-1957321233 |
| Pages | 236 |
| Age | 18 - 99 |
| Price | $27.50 |
Smart Conversations
Unlock the Future of B2B Marketing with AI-Powered Precision
Generative AI is revolutionizing B2B marketing—Smart Conversations shows you how to harness it for unparalleled growth. In this hands-on guide, marketing strategist Dr. Ian Howells reveals how to create and scale hyper-targeted campaigns in days, not months.
With over twenty years of experience crafting innovative, go-to-market strategies, Ian offers more than just theory. This book offers an actionable framework, featuring real ChatGPT conversation transcripts that show marketing plans come to life right before your eyes.
Readers will learn how to:
- Maximize generative AI conversations to unlock powerful insights
- Craft hyper-targeted messaging for micro-vertical markets
- Scale operations while maintaining a personal touch
- Stay ahead of the curve in the fast-evolving AI landscape
Whether you're a marketer, sales leader, or executive, Smart Conversations is your blueprint for driving market-shifting change and leading the next era of B2B growth.
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Dr. Ian Howells is a B2B SaaS strategist with over twenty years of experience crafting innovative go-to-market strategies. Having held executive positions at iconic software companies, he is pioneering the fusion of micro-vertical marketing and generative AI. His PhD is in Distributed Databases from Cardiff University.
Reviews, Awards & Endorsements
Praise from Aaron Harris, Global CTO at Sage
“As someone who’s worked at the intersection of finance and innovation for over two decades, I can say this with confidence: Smart Conversations gets it. It turns generative AI into a practical engine for scalable, intelligent go-to-market execution.”
—Aaron Harris, Global CTO at Sage
Praise from Stuart Evans, PhD, Distinguished Service Professor at Carnegie Mellon University
“In the tradition of Crossing the Chasm, this book helps you do something even harder: build intelligent, trust-based markets from scratch. It’s not just about technology—it’s about timing, tone, and transformation.”
—Stuart Evans, PhD, Distinguished Service Professor at Carnegie Mellon University Silicon Valley
Praise from Martina Lauchengco, Author and Partner at Costanoa Ventures
Author