Business Storytelling from Hype to Hack
by Jyoti Guptara
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Description
Awards & Endorsements
Author(s)
Jyoti Guptara
Related Titles
| Publisher | Jyoti Guptara |
| Publication | Oct 29, 2020 |
| Format | Paperback/Softback |
| ISBN | 978-1913738983 |
| Pages | 162 |
| Age | 19 - 99 |
| Price | $19.45 |
Business Storytelling from Hype to Hack
This book is your fast track to storytelling – 'the single most powerful tool in a leader’s toolkit' (Harvard leadership guru Howard Gardner).
From informal meetings to public speaking: our ability to get ahead stands and falls with our ability to be heard, understood, and believed, personally and professionally. But how do we capture interest and imagination in an age of information inflation? When you have an important message, you need to communicate it so that it clicks (makes immediate sense) and sticks (is memorable, repeatable, and consistently acted upon).
You can hack this communications challenge with stories. Storytelling is a brain hack.
This is your hacker’s guide to
• save time and nerves – get through to people quickly
• save money – communication errors are costing your organisation
• master storytelling – even if you’re not ‘creative’
Why do stories work? How? In this definitive guide, storytelling expert Jyoti Guptara takes you beyond the hype.
Struggling with sales pitch ideas or how to get buy-in? Mere polite applause after your speech? Are people confused about the strategy? You need storytelling.
If you’re in marketing & sales, stories are your bread and butter. But making a human connection and making sense are mission critical to everyone’s work, regardless of position or industry. The CEO doesn’t need to work out all of the organisation’s stories, but they do need a working understanding of how stories operate and where they need deploying. They must have what Forbes magazine calls the #1 business skill: narrative competence. That’s what this guide will do for you.
Written in a clear and conversational style, Business Storytelling from Hype to Hack explains how stories can help you hack 7 key areas of life and business:
- Interest: Hack Conversation & Influence Meetings
- Empathy: Hack Trust
- Get Agreement: Pitch an Idea and Hack Buy-In
- Alignment: Hack Strategy with a strategic narrative
- Desire: Hack Sales with stories that sell
- Destiny: Hack Yourself by reframing personal narratives
- And finally, how to hack Storytelling itself with a simple but powerful narrative structure
Reviews, Awards & Endorsements
Review
— Gurcharan Das, author and former CEO of Procter & Gamble, India
The fastest way to communicate better.
— Publishers Weekly
A must-read. Storytelling is critical for making better sense of complex matters and can help, in particular, to come up with a clear strategic vision.— Prof. Dr. Peter Lorange, former President of International Institute for Management Development (IMD) and author, The Business School of the Future
This book is a gem. The writer's use of personal stories to teach what he preaches makes it highly readable; it evokes empathy and leaves the reader with precious ideas which click and stick. The many practical tips and hacks bring the art of story telling within reach of anyone, even outside of the targeted business audience.
— Janet Lim, Advisory Board member at the Institute for Societal Leadership and Fellow of the School of Social Sciences at Singapore Management University. Former Assistant High Commissioner, UNHCR
This book nails it. It tackles a trendy new subject with experience and intelligence, and the writing is powerful, concise and inspiring. There is a real need. It can help everyone from CEOs in business and non-profits dealing with strategy, to individual contributors. In a world emptied by division as well as relational loneliness but overflowing with data and noise, great storytelling is often the missing link that keeps us disconnected from meaning, mission, strategy and stakeholder commitment. Guptara inspires us to rethink how authentic storytelling can enhance our influence as formal and informal leaders. It then goes to work showing how to make storytelling into a powerful relationship resource.
— Robert E. Hall, author This Land of Strangers: The Relationship Crisis That Imperils Home, Work, Politics and Faith; serial entrepreneur and CEO, USA
How do you get heard or noticed in an age of information overload and low attention span or engage effectively with your customers and employees? This book answers these questions and more. Jyoti Guptara beautifully blends the art of storytelling within a business context and shows how you can effectively influence your audience by connecting with them at the level of both heart and mind, leading to a lasting impact. The insights, applications and tools provided in this book can help any leader, be it in communicating a strategic vision, in promoting your ...
Author
Jyoti Guptara
When Jyoti dropped out of school at the age of 15 to become a full-time writer, teachers couldn’t imagine they’d be inviting him back two years later to speak as a bestselling author.
Jyoti Guptara is a speaker and business storytelling expert who has helped organisations and leaders on five continents experience more success with less stress.
His current focus is leadership storytelling, creating organizational story banks, and virtual reality storytelling.
Jyoti is the author of three fantasy novels, a book on business storytelling, a business biography, and a thriller (co-authored with Oxford University writer in residence Davis Bunn, aka Thomas Locke).
Schweizer Illustrierte magazine counted Jyoti among the “100 Most Important Swiss” and the County of Los Angeles awarded him a Scroll of Honour for Special Services to the County for philanthropy, literary achievement, and inspiring other young people.