Business Storytelling from Hype to Hack
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Description
Awards & Endorsements
Author(s)
Jyoti Guptara
Related Titles
| Publisher | Jyoti Guptara |
| Publication | Oct 27, 2020 |
| Format | Paperback/Softback |
| ISBN | 978-1913738983 |
| Pages | 180 |
| Dimensions | 5.06 x 7.81 x 0.37 in |
| Age | Adult 18+ |
| Price | $19.45 |
Business Storytelling from Hype to Hack
This book is your fast track to storytelling – 'the single most powerful tool in a leader’s toolkit' (Harvard leadership guru Howard Gardner).
From informal meetings to public speaking: our ability to get ahead stands and falls with our ability to be heard, understood, and believed, personally and professionally. But how do we capture interest and imagination in an age of information inflation? When you have an important message, you need to communicate it so that it clicks (makes immediate sense) and sticks (is memorable, repeatable, and consistently acted upon).
You can hack this communications challenge with stories. Storytelling is a brain hack.
This is your hacker’s guide to
• save time and nerves – get through to people quickly
• save money – communication errors are costing your organisation
• master storytelling – even if you’re not ‘creative’
Why do stories work? How? In this definitive guide, storytelling expert Jyoti Guptara takes you beyond the hype.
Struggling with sales pitch ideas or how to get buy-in? Mere polite applause after your speech? Are people confused about the strategy? You need storytelling.
If you’re in marketing & sales, stories are your bread and butter. But making a human connection and making sense are mission critical to everyone’s work, regardless of position or industry. The CEO doesn’t need to work out all of the organisation’s stories, but they do need a working understanding of how stories operate and where they need deploying. They must have what Forbes magazine calls the #1 business skill: narrative competence. That’s what this guide will do for you.
Written in a clear and conversational style, Business Storytelling from Hype to Hack explains how stories can help you hack 7 key areas of life and business:
- Interest: Hack Conversation & Influence Meetings
- Empathy: Hack Trust
- Get Agreement: Pitch an Idea and Hack Buy-In
- Alignment: Hack Strategy with a strategic narrative
- Desire: Hack Sales with stories that sell
- Destiny: Hack Yourself by reframing personal narratives
- And finally, how to hack Storytelling itself with a simple but powerful narrative structure
Reviews, Awards & Endorsements
(One of the books…) I kept returning to that look to the future and ask: How can we all work together to make it better?
— Doug McMillon, CEO of Walmart on LinkedIn
Business Storytelling from Hype to Hack is a sharp and practical guide to one of the most important skills in leadership today. Jyoti Guptara cuts through the noise and shows how storytelling isn’t just a buzzword, but a powerful tool for influence, clarity, and connection. This book gives leaders the hacks they need to communicate with impact and lead with humanity.
— Marshall Goldsmith, world’s #1 ranked Leadership Thinker
New York Times bestselling author of What Got You Here Won’t Get You There
Read this lively, lucid and persuasive book to learn why a telling story is a far more powerful way to persuade people than a power point.
— Gurcharan Das, author and former CEO of Procter & Gamble, India
The fastest way to communicate better.
— Publishers Weekly
A must-read. Storytelling is critical for making better sense of complex matters and can help, in particular, to come up with a clear strategic vision.
— Prof. Dr. Peter Lorange, former President of International Institute for Management Development (IMD) and author, The Business School of the Future
“Leadership often means making difficult decisions today for a better future tomorrow. Great leaders help people understand the choices, see the future, and move towards it together. Jyoti Guptara shows how stories turn vision into action.
As Minister of Finance, I observed how stories can shape economic behaviour — from individual decisions about spending and investment, to financial markets, booms and recessions. For leaders in business, finance and public life, understanding the narratives that move people is therefore much more than a communication skill. This practical book shows how to use that force consciously and responsibly.”
— Eduard Heger, fmr. Prime Minister of Slovakia
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