Toni Keskinen

Planner, Strategist, Catalyst for Customer and Market Driven Transformation. Mr. Keskinen has a passion for Sherlocking, discovering insights about what mechanisms and phenomena represent the best addressable and solvable challenges to drive topline growth and profitability for his clients. His +25 years in business of figuring out, how to help his clients succeed, has led to empirical learning and practical ways of framing theories and executing them. Mr. Keskinen lives in Finland, where companies don't have that much hierarchy, management respect specialists and lean operating models are common. This environment has made it possible to do his Sherlocking work inside client organizations and collaborate both horizontally and vertically with their management and teams. His writing has its foundation on this experience. Mr. Keskinen has published four books in Finnish and one: ""Path to Growth and Profitability"" in english. He has also published four best practice articles internationally in ADMAP/WARC. Mr. Keskinen is also a founding partner and Chairman of 180ops.com, which is an Operating System for Commercial Management for Large and Midcap B2B companies. Sherlocking is going AI