Path to Growth and Profitability
How to Boost Your Profits Using an "Outside-In" and "Bottom-Up" Perspective and the Operating System for Commercial Management
Publisher
Global Register of Publishers
Publication
Apr 11, 2023
Format
Hardback
Illustrated
No
Price
$27.99
Dimensions
6 x 9 x 0.63 in
ISBN
978-9529476404
ASIN
952947640X
Pages
194
Age
Adult 18+
Category
Business & Economics
Rights Sold
*DropCap does not represent English Print (Netherlands) language rights
Description
Author(s)
Toni Keskinen
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Path to Growth and Profitability
How to Boost Your Profits Using an "Outside-In" and "Bottom-Up" Perspective and the Operating System for Commercial Management
Inspired Solutions
Business & Economics
About the Book
Can you recognize phenomena that make or break your success that you need to manage and measure? Discovering these forces is the foundation for your strategy and continuous learning, your path to growth. Can you create a bridge between strategy and everyday operations?
This book is a paradigm-buster in Customer Centric Commercial Management for growth and turnaround. It introduces the Operating System for Commercial Management, which gives you clarity, energy, and empowerment through purpose. People make companies, data should support and serve them.
This book is the ideal inspiration for C-level executives with commercial responsibility in midcap and large B2B companies. You will get tools to turn complexity into clarity and synergies.
With the tools and practices outlined by the author and the help of the Operating System for Commercial Management, you will learn how you can discover outside-in and bottom-up insights. Once you figure out the market dynamics, you can design and bring together your strategy for growth inside-out, building on your unique strengths.
The goal is to recognize competitive advantage from offerings and capabilities you already have and to design compelling use-case-driven solutions that empower your employees, customers, and partners.
This book is a paradigm-buster in Customer Centric Commercial Management for growth and turnaround. It introduces the Operating System for Commercial Management, which gives you clarity, energy, and empowerment through purpose. People make companies, data should support and serve them.
This book is the ideal inspiration for C-level executives with commercial responsibility in midcap and large B2B companies. You will get tools to turn complexity into clarity and synergies.
With the tools and practices outlined by the author and the help of the Operating System for Commercial Management, you will learn how you can discover outside-in and bottom-up insights. Once you figure out the market dynamics, you can design and bring together your strategy for growth inside-out, building on your unique strengths.
The goal is to recognize competitive advantage from offerings and capabilities you already have and to design compelling use-case-driven solutions that empower your employees, customers, and partners.
About the Author
Toni Keskinen
Planner, Strategist, Catalyst for Customer and Market Driven Transformation. Mr. Keskinen has a passion for Sherlocking, discovering insights about what mechanisms and phenomena represent the best addressable and solvable challenges to drive topline growth and profitability for his clients. His +25 years in business of figuring out, how to help his clients succeed, has led to empirical learning and practical ways of framing theories and executing them.
Mr. Keskinen lives in Finland, where companies don't have that much hierarchy, management respect specialists and lean operating models are common. This environment has made it possible to do his Sherlocking work inside client organizations and collaborate both horizontally and vertically with their management and teams. His writing has its foundation on this experience.
Mr. Keskinen has published four books in Finnish and one: ""Path to Growth and Profitability"" in english. He has also published four best practice articles internationally in ADMAP/WARC.
Mr. Keskinen is also a founding partner and Chairman of 180ops.com, which is an Operating System for Commercial Management for Large and Midcap B2B companies. Sherlocking is going AI
Current Licenses
NoteDropCap does not represent English Print (Netherlands) language rights.