Thrive. Scale. Win or Win.

A growing company needs more than just hard work and the right mindset to succeed. It needs the right people, in the right roles, working together on the right mission.

In Win or Win, Tamika Tyson shares her playbook for building a winning company. Designed for every team member, this book explores the five common roles—founder, CEO, operator, marketer, and finance person—along with the fifteen archetypes and three orientations that define how leaders think, decide, and create value. You'll learn how to identify which role you actually play, build a team in which talent compounds, and navigate the five stages of growth with the right people in the right seats at the right time. With online self-assessment tools, firsthand experience, and researched insight, Win or Win is the definitive guide for understanding yourself and your team to scale quickly, efficiently, and to maximum capacity.