GrowUp

GrowUpicon

Take Your Startup to the Next Level

by Michelle Denogean

Publisher
Berry Powell Press
Publication
Jul 08, 2024
Format
Paperback/Softback
Illustrated
No
Price
$19.95
Dimensions
5.5 x 8.5 x 0.53 in
ISBN
978-1957321189
ASIN
1957321180
Pages
231
Age
Adult 18+
Category
Business & EconomicsManagement & Leadership

Rights Sold

🌍 World Wide Rights Available

Description

Not everyone is cut out to be an entrepreneur—but you are.
Not everyone starts a company from scratch—but you have.
Not everyone's startup is successful—but yours started out great.
It felt as if you had startup superpowers at the beginning, didn't it?

But something has changed. What worked for you then isn't working now. Unfortunately, this is very common, given that
over ninety percent of startups fail. According to Michelle Denogean, MBA and award-winning marketer, here's why: “What made you great at starting will not make you great at growing.”

Michelle reveals her GrowUp Method, a counter-intuitive system that has equipped scores of founders to transform their struggling startups into growing and sustainable companies.

In
GrowUp: Take Your Startup to the Next Level, you will discover:

  • Your startup Superpower (your strengths that propelled your initial success)
  • The four core competencies needed to G-R-O-W
  • The best way to Gain Conviction about your product
  • What it takes to Ramp Up your company
  • The importance of Owning Your Reputation
  • How to Win Customers and increase sales


Awards & Endorsements

WINNER

WINNER: Goody Business Book Awards - ENTREPRENEUR: SMALL BUSINESS
FINALIST
FINALIST: Goody Business Book Awards - ENTREPRENEUR: STARTUPS
Praise from bestselling author Seth Godin

"The most important job of the founder is to establish a team that can scale the project. Coordinating the work of committed people isn't the same as doing the work yourself, and this book helps entrepreneurs find the useful path forward."

- Seth Godin, Author of This is Marketing

Praise from Proctor & Gamble's Jim Stengel
"Brilliant. Michelle deeply cares about founders; she has worked with many, some who have succeeded, and some who have not. In this inspiring and useful book, she shares an approach for founder self-awareness and how to act on it. If you are looking to take your startup to the next level and aren't sure how, I highly suggest reading GrowUp immediately."
- Jim Stengel, CEO of The Jim Stengel Company, Host of the CMO Podcast, Author of Grow, Former Global Marketing Officer, Proctor and Gamble
Praise from serial entrepreneur Andy Moss
"Scaling a startup requires the right team to compliment your strengths as a founder. Michelle not only understands this deeply, but encourages founders to look within themselves and identify the growth needed to empower their teams for long term success."
- Andy Moss,
Founder & CEO at Mindtrip, former CEO and
Founder of the following: Roadster, Shopstyle, Fabkids

Author(s)

Michelle Denogean

Michelle Denogean

Michelle Denogean is a seasoned professional with over 20 years of experience in the startup world. As an author, speaker, and expert in marketing and strategic growth, she has dedicated her career to helping startups achieve sustainable success. Michelle is currently the Chief Marketing Officer at an AI-powered travel platform called Mindtrip, and has held C-suite roles at startups such as Side, Roadster, Edmunds, Eharmony and more.

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