Be the Spark

Be the Spark

by Simon T. Bailey

Publisher
Simon T. Bailey International, Inc.; 1st edition
Publication
Dec 17, 2018
Format
EBook
Illustrated
No
Price
$15.99
ISBN
B07LGFSPL1
ASIN
B07LGFSPL1
Pages
122
Age
Adult 18+
Category
Business & EconomicsManagement & LeadershipSales & Marketing

Rights Sold

🌍 World Wide Rights Available

Description

BE THE SPARK: FIVE PLATINUM PRINCIPLES TO CREATE CUSTOMERS FOR LIFE

The Leadership and Service Playbook That Sparks Loyalty, Purpose, and Profit

Customer Service is not a department. Customer Experience is a Mindset.

Be the Spark is the high-energy, heart-forward guide that shows individuals, frontline teams, and leaders how to transform ordinary transactions into extraordinary experiences.

Authored by former Disney Institute leader and global customer experience strategist Simon T. Bailey, this book delivers a proven five-part blueprint for creating loyal customers and cultures that shine from the inside out.

Why Be the Spark?

• Rooted in Simon’s 20+ years of experience impacting companies like Wal-Mart, Hilton Hotels & Resorts, and Visa

• Universally adaptable principles that resonate across cultures, industries, and languages

• This book positively impacts individuals and businesses in hospitality, healthcare, education, retail, finance, and tourism sectors

• Combines tactical how-to with inspirational why-now

The Five Platinum Service Principles empower readers to:

1. See and serve customers as human beings, not numbers

2. Go beyond satisfaction to create emotional connection

3. Personalize every interaction with intention and integrity

4. Lead with empathy and empower team brilliance

5. Ignite a ripple effect that turns every employee into a brand ambassador
Readers Praise:
“Simon doesn’t just talk about customer service—he lives it.
This book is a masterclass in how to be unforgettable.”
“After reading Be the Spark, our team shifted from reactive to proactive. Customer complaints dropped, and team morale soared.”

The urgency for embracing the Be the Spark Mindset:

• The global service economy is shifting from efficiency to emotional resonance

• Teams everywhere are craving purpose + practical tools to deliver brilliance in uncertain times

• Perfect fit for rights buyers looking for books with training and licensing potential

Whether it’s a boutique hotel in Bali, a hospital in Berlin, or a classroom in Cape Town, Be the Spark lights the way for a new generation of service excellence—one interaction, one mindset, one moment at a time.

Awards & Endorsements

Be the Spark: Five Platinum Service Principles for Creating Customers for Life, has been recognized by SUCCESS Magazine as one of the “20 Inspirational Books by Black Authors You Need to Read.

This prestigious acknowledgment places Be the Spark alongside works by influential figures such as Les Brown and Iyanla Vanzant, highlighting its impact in the realms of personal development and customer service excellence.

In Be the Spark, Bailey draws from his extensive experience, including his tenure at the Disney Institute, to present five actionable principles designed to elevate customer experiences and foster lasting loyalty.

The book emphasizes the importance of creating emotional connections, personalizing interactions, and leading with empathy to transform ordinary service into extraordinary moments.

I am deeply humbled by this recognition from SUCCESS Magazine,” said Bailey. “Be the Spark is more than just a guide to exceptional customer service; it’s a call to individuals and organizations to ignite their inner brilliance and make meaningful connections that resonate.

Be the Spark has resonated with readers worldwide, earning praise for its insightful approach to customer engagement and its relevance in today’s competitive business landscape.

The book’s principles have been adopted by organizations across various industries, seeking to infuse their culture with a mindset that captures the hearts and minds of both employees and customers.

About Simon T. Bailey:

Simon T. Bailey is a renowned speaker, author, and personal transformation strategist. Recognized by SUCCESS Magazine as one of the top 25 individuals who will help you reach your business and life goals, he has worked with over 2,400 organizations in 55 countries. Bailey’s mission is to inspire individuals to discover their brilliance and harness it to create positive change in their personal and professional lives.


Author(s)

Simon T. Bailey

Simon T. Bailey

Simon T. Bailey is former Sales Director at the Disney Institute based at Walt Disney World Resort. He has spoken to 2,500 organizations across six continents, including giants like Salesforce, Deloitte, and American Express.

Featured in Success magazine's Top 25 alongside Brené Brown and Tony Robbins, Bailey's groundbreaking State of Working America research report has reshaped how we understand workplace resilience and brilliance—especially amidst uncertainty.

A globally respected author, speaker, and coach whose body of work has equipped individuals and organizations in 55+ countries to thrive from the inside out.

As the architect of Brilliance and a trusted voice in personal growth, he empowers leaders, teams, and changemakers to unlock clarity, courage, and calm in uncertain times.

His eleventh and latest book, Resilience@Work – How to Coach Yourself Into a Thriving Future, is a timely guide for today’s soul-weary world.

Recognized with the 2025 Next Generation Indie Book Award and the Independent Press Award, it fuses research-backed strategies, powerful parable with real-world coaching wisdom—delivering a powerful toolkit for mental, emotional, spiritual, and professional renewal.

His 14 online courses with LinkedIn Learning—translated into eight languages—have inspired over 400,000 professionals worldwide. With an Executive MBA from the Royal Docks School of Business and Law at the University of East London and three honorary doctorates, he aims to foster brilliant wellness in leaders, teams, and organizations worldwide.

Blending neuroscience, timeless insight, and heart-centered strategy, Simon turns keynote stages into moments of transformati

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