Unlevel the Playing Field
by Frederick Vallaeys
Publisher
Modern Marketing Masters
Publication
Jan 25, 2022
Format
Paperback/Softback
Illustrated
No
Price
$14.99
Dimensions
5.5 x 8.5 in
ISBN
978-1544523330
Pages
262
Age
Adult 18+
Category
Business & EconomicsCareer
Rights Sold
*DropCap does not represent French Print language rights
Description
Author(s)
Frederick Vallaeys
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| Publisher | Bond Financial Technologies Holdings, LLC |
| Publication | Jan 25, 2022 |
| Format | Paperback/Softback |
| ISBN | 978-1544523330 |
| Pages | 262 |
| Age | 18 - 99 |
| Price | $14.99 |
Categories
Business & EconomicsCareer
BISAC Codes
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
Unlevel the Playing Field
by Frederick Vallaeys
Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in?
Your answers lie in automation layering.
In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This follow-up to Frederick’s first book dives into three key areas of search marketing—bidding, targeting, and messaging—to illustrate how automation layering can take your campaigns to the next
level of profitability.
Whether you’re an agency or an in-house marketer focused on e-commerce or lead gen, this book shows how to differentiate yourself in the digital marketing crowd with a new path to increased sales, improved returns, and the opportunity to make ad platforms work for you.
Your answers lie in automation layering.
In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This follow-up to Frederick’s first book dives into three key areas of search marketing—bidding, targeting, and messaging—to illustrate how automation layering can take your campaigns to the next
level of profitability.
Whether you’re an agency or an in-house marketer focused on e-commerce or lead gen, this book shows how to differentiate yourself in the digital marketing crowd with a new path to increased sales, improved returns, and the opportunity to make ad platforms work for you.
Author
Frederick Vallaeys
Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management software system. A sought-after industry thought leader, he contributes to leading marketing publications and conferences and is routinely called upon by journalists, writers, and podcasters for his industry insight and vision.
Current Licenses(Sold)
Note: DropCap does not represent French Print language rights.