Digital Marketing in an AI World

Name: Digital Marketing in an AI World
ISBN: 978-1544513379

by Frederick Vallaeys

Publisher

Modern Marketing Masters

Publication

May 17, 2019

Format

Paperback/Softback

Illustrated

Price

$12.49

Dimensions

5.5 x 8.5 in

ISBN

978-1544513379

Pages

252

Age

Adult 18+

Rights Sold

LanguageRussianCountryWorldwideAgentAnastasia Lester Literary AgencyBuyerEXEM Licence Limited

*DropCap does not represent English Audio language rights

Description

Artificial intelligence is radically altering the digital marketing landscape. But if you’re a PPC professional, there’s no need to panic; the sky isn’t falling. Former Google AdWords evangelist Frederick Vallaeys understands what’s coming next, and with his expert guidance you’ll not only survive, but you’ll also thrive in tomorrow’s AI world.In this invaluable volume, you’ll learn:· What AI and other digital marketing technology can and cannot do· How agency owners can reposition their business in the current environment· New skillsets to develop or look for in potential new hires· Four essential roles digital marketing professionals will continue to play in the future· And moreData isn’t everything. Human intuition and creativity will always be essential components of successful marketing. So relax! Read Digital Marketing in an Artificial Intelligence World, and in no time at all you’ll be leveraging AI, not competing with it.

Author(s)

Frederick Vallaeys

Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google's first 500 employees, he helped pioneer PPC marketing as the company's first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management software system. A sought-after industry thought leader, he contributes to leading marketing publications and conferences and is routinely called upon by journalists, writers, and podcasters for his industry insight and vision.