Featured Titles: Good Influence & El Tarot Deck
Good Influence: How to Engage Influencers for Purpose and Profit by Paul M. Katz
Published by Commit Media Books ||
World Rights Available 🌎
Are you ready to make a difference?
Have you ever mobilized the power of popular culture, celebrities, and influencers to do good?
“I have worked with Paul on several philanthropic campaigns for social change. His expertise has also contributed to the health of my nonprofit SixDegrees.org. Any leader or brand who wants to be a force for good will find his insights valuable.” — Kevin Bacon, Award-winning actor and philanthropist
Paul M. Katz is a GRAMMY-nominated music executive, social entrepreneur, and the founder and CEO of Entertain Impact, an award-winning social impact agency. He has been at the forefront of bridging the worlds of popular culture and philanthropy for over 30 years, with experience ranging from The Bill and Melinda Gates Foundation to Usher.
Having worked on more than 100 marketing campaigns, Katz has developed his own five-step sequence, dubbed D.R.E.A.M., for creating and executing influencer-led campaigns. In Good Influence, Katz shares bite-sized lessons, case studies, entertaining stories, and practical tips while laying out his thorough roadmap for employing popular culture and influencers. Whether the goal is to raise awareness, support or money, with Good Influence as their guide, organizations of all sizes and resource-levels, have the tools they need to harness the power of fame culture for social good.
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A must-read
Paul has been an invaluable resource to me and my team, and it’s thrilling that his expertise is now available to all through Good Influence. His decades of experience in harnessing popular culture for social good are apparent on every page. A must-read for any non-profit leader exploring cause influence for the first time. — Charlie Kunzer, Executive Director, ALIMA USA (The Alliance for International Medical Action)
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Inspirational and practical
Katz has written a guide that is inspirational and practical. He offers the heartening perspective that campaigns leveraging influencers, who often greatly reduce or even waive typical fees for the right cause, can help change the world for the good... a compelling case for leveraging the power of influencers. — Kirkus Reviews
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Incredibly helpful on getting your word out
This is one of the best and most practical tools for navigating the ever changing and fast paced influencer industry. Many might describe it as a necessary black hole that you have to jump into without having the proper training of how to navigate through it and this book is the answer. It is an entertaining body of work that provides a breadth of utilitarian business skills. As a seasoned marketing veteran, entrepreneur, and professor of industry, I highly recommend this book! — Amazon Review
Paul Katz is the founder and CEO of Entertain Impact, a leading social impact agency. Over the last two decades, Paul's marketing and advocacy campaigns have raised awareness, support, and funds for philanthropic, social justice, and purpose-driven organizations including the African Wildlife Foundation, Bill & Melinda Gates Foundation, National Trust For Historic Preservation, Rotary International, ELMA Philanthropies, and WHO Foundation. These campaigns have been supported by hundreds of influencers, including Kevin Bacon, John Legend, Lupita Nyong'o, Mark Ruffalo, Desmond Tutu, and Usher.
With multiple Grammy nominations, Paul's approach is informed by his experience as a music industry executive at Jive Records working with artists as diverse as A Tribe Called Quest and Britney Spears, as well as his music consultation for Oscar-winning films, including 12 Years A Slave, American Factory, and Green Book.
Paul's campaign work has been featured in the media worldwide, including The New York Times, Billboard, Le Monde, ABC News, and People.
Mobilizing Public Figures for Social Impact with Entertainment Legend Paul Katz #283 - The Official Do Good Better Podcast
Watch Now >>
El Tarot Deck: Millennial Lotería Edition by Mike Alfaro
Published by Blue Star Press ||
World Rights Available 🌎
The classic game of Lotería drew a lot of inspiration from the ancient practice of Tarot.
Embrace your Latinx magic with this Loteria-inspired tarot deck from the creators of Millennial Lotería! The classic game of Lotería drew a lot of inspiration from the ancient practice of Tarot.
The Millennial Lotería Tarot Deck explores the similarities between these two timeless traditions with a modern twist—finally reuniting these long lost primos to help you reconnect with your Latinx magic. This beginner-friendly deck was designed to be fun and easy to use for anyone who wants a simple way to learn Tarot and how to integrate a practice into their lives. One common misconception is that Tarot is a practice used only to predict the future, but this Millennial Lotería Tarot Deck is specifically designed to help you better understand your present and get in touch with your heritage.
The only person in charge of your future is you, so the guidebook accompanying this 78-card tarot deck focuses on self-reflection and inspiration for your goals, all done with a sprinkle of Millennial Lotería humor.
El Tarot Deck includes:
22 illustrated Major Arcana cards and 56 pip cards, all inspired by the artwork of Millennial Lotería
Instructional guidebook with humorous, light-hearted interpretations of the up and down readings of each card
Sturdy storage box and thick paperweight so the cards are durable and hold up well after repeated usage
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Love it!
Love El Guidebook! Has witty remarks and engages the audience with #’s meaning your viewers can # down in the comment section if they resonated with the message. Short, sweet, simple PERIOD. The cards in itself are good card stock quality and bigger than a lighter to give you a size comparison. They have a glossy finish that reflects light off your camera, but because they are bigger in size, the image doesn’t get lost as easily in the glossy reflection. I love this purchase would recommend! ― Amazon review
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Amazing, beautiful, and clever
This deck is for everyone. It’s fun simple and easy to use. It is beautifully designed. The guide book is a so fun to read all the messages are funny and clever. ― Amazon review
Mike Alfaro is a Bilingual Content Creator and Award-Winning Creative Director. He is the creator of Millennial Lotería, a modern update to the classic Latinx card game that became a #1 Best Seller and sold out at every Target store in America. Mike has collaborated and worked with Honda, Walt Disney Pictures, DC Comics, HBO, Target, Maker’s Mark Whiskey, and even on a special commission by President Joe Biden.
