Featured Titles: Immersion and Unlevel the Playing Field
Immersion: The Science of the Extraordinary and the Source of Happiness by Paul J. Zak
Published by Lioncrest Publishing, an imprint of Scribe Media
Rights Sold: Korean
Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary.
No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.
Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there’s a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold.
Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak explains why brains crave the extraordinary.
Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners.
You can guess if your experience will be extraordinary—or you can apply the insights from Immersion to ensure it is.
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The right approach to understanding what makes us happy
“Zak is a leader in the field of understanding how hormones in the brain affect our mood. He has been a shining light in the field of oxytocin research, helping to understand and frame how hormones help us cope with life. Now in his new book he gets to the heart of the matter and addresses the science of happiness itself. Finally we are making inroads into real understanding of what makes us happy and, once again, Zak is at the forefront of helping us to make sense of the data. Highly recommended!” — Amazon review
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An inspiring read
“This book spoke to me at so many levels. For one, it really provided a knowledge base for me to understand the economic events that are happening around; secondly, it resonated with my career in pursuing product development. This is almost a guideline and calling for re-analyzing the product and service design from a different angle, backed by solid data and science. This is one of the few intellectual gems in business and economics!” — Amazon review
Dr. Paul J. Zak is a Professor of economics, psychology and management at Claremont Graduate University and is ranked in the top 0.3% of most cited scientists with over 170 published papers and more than 19,000 citations to his research. Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. Along the way he help start a number of interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing. He has written three general audience books and is a regular TED speaker.
Paul is also a four time tech entrepreneur; his current company, Immersion Neuroscience, is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, advertising and live events. He frequently appears in the media in such places as Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and various podcasts. Fun fact: he is a member of the Screen Actors Guild and has created dialog for two movies.
How to Use Immersion to Create Amazing Experiences | Dr. Paul J. Zak | Duct Tape Marketing Podcast
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Unlevel the Playing Field: The Biggest Mindshift in PPC History by Frederick Vallaeys
By Modern Marketing Masters, an imprint of Scribe Media
World Rights Available
Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs.
Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in?
Your answers lie in automation layering.
In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This follow-up to Frederick’s first book dives into three key areas of search marketing—bidding, targeting, and messaging—to illustrate how automation layering can take your campaigns to the next level of profitability.
Whether you’re an agency or an in-house marketer focused on e-commerce or lead gen, this book shows how to differentiate yourself in the digital marketing crowd with a new path to increased sales, improved returns, and the opportunity to make ad platforms work for you.
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A must-read for digital advertisers
”Fred's major premise is one that every advertiser should internalize: PPC automation frequently won't produce acceptable results without the careful guidance of a professional. There are dozens of tricks, caveats and setting changes that help the AI algorithms do their proper jobs. Learn what they are if you want to get the most from Google Ads and Microsoft Ads!” —Amazon review
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A future-forward, comprehensive guide in automation
"Unlevel the Playing Field" is a future-forward, comprehensive guide for anyone looking to gain efficiency and profitability through automation. This book is excellent, thought-provoking, informative, and an interesting read. I highly recommend Frederick's latest book if you work in paid search.” —Amazon review
Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist.
Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management software system. A sought-after industry thought leader, he contributes to leading marketing publications and conferences and is routinely called upon by journalists, writers, and podcasters for his industry insight and vision.
