Featured Titles: Unstoppable Brain & Trust.
Unstoppable Brain by Kyra Bobinet
Published by Forbes Books
World Rights Available
We all want the power and motivation to create change in our lives. But how to get that in a stumbling dance of one step forward and two steps back.
Negative emotions run rampant in many people’s lives today; a reality that feels like a shrink wrap of suffering. Popular fallback “solutions” of performance-based goals and tools focus on extrinsic rewards like fame, wealth, or winning. But overuse of those rewards doesn’t work for the long term and in fact weakens our confidence and motivation over time, leaving us vulnerable to failure and shame.
It doesn’t have to be that way. Through three decades of researching and tracking such universal struggles to change our behavior, Dr. Kyra Bobinet unveils the way out, using novel neuroscience research on a compelling new brain area, the habenula. In this book, she reveals the habenula’s powerful role in killing our motivation and causing anxiety and depression and offers a foolproof way to escape its clutches.
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"In Unstoppable Brain, Dr. Kyra Bobinet merges groundbreaking neuroscience with practical wisdom, offering a transformative approach to behavior change. Having co-taught with Dr. Bobinet at Stanford University, I witnessed firsthand her profound impact on students, guiding them through the complexities of patient engagement with clarity and compassion. This book is a testament to her deep understanding of the human mind and its potential for change. Dr. Bobinet masterfully demystifies the neuroscience behind our habitual responses and introduces the revolutionary concept of the habenula's role in motivation and behavior control.
This work is not just a book; it's a blueprint for anyone seeking to bridge the 'know-do gap' and harness their innate power for lasting change. It's an essential read for healthcare professionals, educators, and anyone yearning to unlock their unstoppable brain."—Larry Chu, MD, MS, MSc, Professor, AIM Lab Director, Stanford School of Medicine
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"Unstoppable Brain by Dr. Kyra Bobinet is the book we all need right now! Who would have thought one could take complex scientific concepts and not only explain them clearly but sprinkle in the quotes and stories that result in a true page-turner? Through the concept of 'Failure Disease, ' Dr. Bobinet shows us how to recognize and overcome the many internal voices of failure that hold us back from living our best lives. Her approach, rooted in neuroscience, offers a fresh perspective on how we can think differently. The result is at once steeped in science but easy to understand as well as motivating and even inspiring. Dr. Bobinet's writing is clear and concise, making it easy for anyone to understand and apply the concepts to their own lives. She boils it down beautifully into a series of actionable steps that will help anyone achieve their goals. Unstoppable Brain is a must-read for anyone looking to live a more healthy and fulfilling life."—Joseph Kvedar, MD, Professor, Harvard Medical School
Kyra Bobinet, MD, MPH, has passionately pursued and studied the truth about behavior change for nearly three decades as a physician, public health leader, healthcare executive, and behavioral expert. An award-winning health innovator and thought leader, Dr. Bobinet has an MD from UCSF School of Medicine and an MPH from Harvard University. She belongs to the Stanford Medical School AIM lab, where she teaches occasionally on health behavior change, and Founder/CEO of Fresh Tri, a behavioral software based on the latest neuroscience of habit formation and lasting change. Her first bestselling book, Well Designed Life, is a collection of globally influential brain science and behavior change. Dr. Bobinet is an enrolled member of the Leech Lake Band of Ojibwe in Minnesota. She enjoys meditation, horsemanship, and herbalism, and lives with her family and animal and plant teachers in California’s Santa Cruz Mountains.
Trust: Responsible AI, Innovation, Privacy and Data Leadership by Dominique Shelton Leipzig
Published by Forbes Books
World Rights Available
Longlisted for getAbstract's International Book Award - Business Impact. Read the article.
Every company today relies on data, yet many leadership teams struggle to fully leverage data as an asset while avoiding ethics scandals that erode consumer trust. This indispensable guide provides executives and board members an actionable playbook to transform their organization into an ethical data leader poised for innovation and growth.
Drawing from her decades advising Fortune 100 companies on data strategy, privacy, AI, and digital innovation, author Dominique Shelton Leipzig reveals how to align your data practices with long-term strategic goals, build an ethical data culture focused on trust, avoid costly legal missteps, and drive revenue through responsible AI implementation.
You'll learn the key questions to ask to truly understand your customers, streamline operations with legal AI, monetize data opportunities, and ensure legal compliance in a rapidly evolving regulatory environment. With clear solutions to common data dilemmas, this book gives you the strategies and framework needed to derive maximum value from data while earning customer loyalty.
Become the CEO who boldly steers their company toward data-driven profits, innovation, and success. Equip yourself with a playbook to transform your organization into a responsible data steward that stakeholders can trust. Don't leave your data strategy to chance - read this book and lead.
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“Leipzig's insights are deeply entrenched in a strategic paradigm, orchestrating a harmonious alignment of data practices with long-term organizational goals. Her emphasis on nurturing an ethical data culture founded on trust is a cornerstone of the book. Beyond addressing the nuanced aspects of data strategy, the book proffers lucid solutions to common predicaments, providing organizations with the tools to extract maximum value from their data assets while adeptly sidestepping potential legal pitfalls.”—Amazon Review
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"Trust provides a thoughtful roadmap for business leaders seeking to leverage data responsibly. With insightful guidance on privacy, ethics, and AI, author Dominique Shelton Leipzig demonstrates how to align data practices with corporate values. Her strategic approach illustrates how to avoid compliance pitfalls, foster innovation, and build customer trust. While dense at times, the book offers concrete advice for executives ready to transform their organization into an ethical data steward. For leaders committed to balancing profits and principles, this guide provides a trustworthy path forward."— Amazon Review
Dominique Shelton Leipzig is a Mayer Brown Privacy & Cybersecurity Partner. Leading Global Data Innovation, she counsels CEOs and Board Members on smart digital governance. She has trained 50,000+ professionals in AI, privacy and cyber. For decades, Dominique has studied legal trends to accurately forecast digital risks and opportunities. Companies, with a collective market cap of 3 trillion USD have benefited from her insights. Trust is her fourth book. Her articles include a Financial Times op-ed concerning cross-border transfers, that the White House adopted. She founded the Digital Trust Summit for leaders to reimagine effective data oversight. Named a Diligent Modern Governance 100 leader and a LA Times “Legal Visionary,” she has won 24 awards. A board member of the AI Governance Center and the International Association of Privacy Professionals, she is certified in privacy and board governance. Dominique is the co-founder of NxtWork, dedicated to diverse leadership.
