Featured Titles: Mindstuck & Four Billionaires and a Parking Attendant
Mindstuck by Michael McQueen
We’re told you can lead a horse to water, but you can’t make it drink. But what if this is not true?
Having spent the past two decades helping Fortune 500 brands and leaders embrace the changes they’d rather fight or ignore, Michael McQueen understands what it takes to change even the most stubborn minds.
But persuading others is getting harder and harder. In our ideology-driven and polarized age, certainty has taken the place of curiosity and open-mindedness has given way to obstinance.
Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioral economics, McQueen suggests that we are too often using nineteenth- and twentieth-century techniques to change twenty-first-century minds—and are wondering why it’s not working. What we need is an upgrade in our understanding of what it really takes to influence others.
Whether you are a leader trying to help your team keep pace in changing times, a businessperson who needs a potential partner to see your value proposition, or a parent who wants to get your teenager away from their screen, this book will show you how to persuade even the most mindstuck people in your world.
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“Michael McQueen shows readers how to master the art of healthy persuasion. He shares a range of proven techniques that are invaluable and easy to implement. Mindstuck is a must-read if you want to make a greater impact!” — Mel Robbins, New York Times bestselling author and host of The Mel Robbins Podcast
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“With its deft mix of research, humor, and practical advice, Mindstuck offers a timely—and much-needed—guide for restoring the lost art of civil discourse. If you want to learn how to change minds, Michael McQueen opens the door.” — Daniel H. Pink, #1 New York Times bestselling author of To Sell is Human, Drive, and The Power of Regret
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“In Mindstuck, Michael McQueen dispels many common myths about what it really takes to move others. This book is a must-read guide for anyone looking for practical insights into how to persuade even the most stubborn and strong-willed individuals.” — Jonah Berger, PhD, Wharton professor and bestselling author of Contagious, Magic Words, and The Catalyst
Four Billionaires and a Parking Attendant by Christopher Ullman
There are fewer than 1,000 billionaires in the United States. Chances are that you’ve never met one and probably never will.
For more than three decades at the White House, in Congress, and as communications director of the elite investment firm Carlyle, Chris Ullman had the privilege of working hand-in-glove with four billionaires and more than a dozen of the most successful people in the world.
By observing them closely, along with one parking attendant whose richness of spirit is priceless, Chris learned more than they’d be willing to tell about living your best possible life—and why their wisdom extends far beyond their bank accounts.
With more than forty unforgettable stories and eight actionable strategies for success, Four Billionaires and a Parking Attendant takes you inside the minds of the über-rich and powerful to provide a blueprint for creating a life of wealth, health, and happiness.
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“In Four Billionaires and a Parking Attendant, Christopher Ullman shows us how the world’s most successful people got ahead—not with ruthless tactics, but through honesty, decency, hard work, and intellectual curiosity. This is a blueprint for building a career and a life.”—Arthur C. Brooks, Harvard professor and #1 New York Times bestselling author
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“Packed with timeless life lessons, memorable anecdotes from titans of industry, and a keen sense of self-reflection and optimism, Chris Ullman has distilled a career’s worth of experiences into eight sound strategies for success. Four Billionaires and a Parking Attendant offers equal doses of practical career advice and reflective wisdom to demonstrate how to live an impactful life. By pairing insights from accomplished leaders with his own professional highs and lows, Chris effortlessly doles out knowledge and lessons which are applicable at every stage of one’s career. If you want examples of how to work and live with purpose, read this book.”—Paul Ryan, former speaker of the U.S. House of Representatives and author of The Way Forward