
The CEO's Competitive Advantage
Harnessing the Power of the Hispanic Workforce to Drive Business Success
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Description
Awards & Endorsements
Author(s)

Marcela Manjarrez
Related Titles
The CEO's Competitive Advantage
Harnessing the Power of the Hispanic Workforce to Drive Business Success
Forbes Books
Management & Leadership
About the Book
In The CEO's Competitive Advantage: Harnessing the Power of the Hispanic Workforce to Drive Business Success, Marcela Manjarrez offers actionable, data-driven insights on the power of leveraging Hispanic and nontraditional talent for business excellence. Through an informative blend of her own professional experience; interviews with leading executives; and current research, analysis, and data, Manjarrez offers definitive reflections and actions in every chapter on the transformative potential of the untapped Hispanic and nontraditional talent geared toward identifying educational barriers and opportunities; expanding mentorship and sponsorship programs; repairing leaky pipelines to management, the C-suite, and the boardroom; holding leaders accountable for measurable progress across all these fronts; and more.
By embracing the strategies outlined in this book, senior leaders can build representative teams that will not only drive business success today but establish a virtuous cycle of innovation, growth, and prosperity. As the Hispanic workforce becomes an increasingly critical engine of economic growth, companies that tap into this wellspring of talent will position themselves at a competitive advantage.
Manjarrez urges leaders to bring her winning strategy to the center of their vision, making it a core driver of innovation, market expansion, and long-term success. Filled with powerful insights and practical advice, this book is an essential read for any executive looking to build a workforce that reflects the world of today and is equipped to meet the challenges of tomorrow, outpacing the competition in the US and the world.

Marcela Manjarrez
Current Licenses
World Wide Rights Available
Awards & Endorsements
Review
"A must-read for CEOs and executives seeking to understand the real business advantages of authentically incorporating Hispanic talent within their organizations, The CEO’s Competitive Advantage goes beyond compliance, diving into the important human dynamics at play. Marcela’s amazing journey from humble beginnings to admired leadership highlights her deep understanding of the human element in business. Her invaluable insights will impact leaders dedicated to creating inclusive environments that encourage each team member’s success. A testament to Marcela’s leadership and empathetic approach, this book is a game changer for today’s corporate landscape."
― Bob Clark
Executive chairman and founder, Clayco
"Marcela Manjarrez’s book is a must-read for any CEO looking to take his or her organization to greater heights. As someone who built transformative leadership teams and organization throughout my career in extremely competitive industries, I can attest to the incredible power of leveraging nontraditional talent to gain a competitive advantage. Successful and established leaders building innovative and transformative teams across dominant industries recognize the inherent, unique value proposition: the perspectives and recommendations Marcela shares for leveraging the unparalleled pipeline of the Hispanic and other nontraditional workforce will help differentiate your organization and drive a competitive advantage for CEOs ready to position their enterprises at the vanguard of the future of business. Fellow CEOs and all senior leaders: You can’t afford to miss this learning opportunity."
― Bob Ditmore
Cofounder, United Healthcare, and former Centene presiding board director
"The American Dream invites its participants to study, work hard, aspire, and pursue happiness. This land of opportunity must bid all to participate as fully as one’s determination affords. For the future of capitalism’s and democracy’s success will be determined by increased enfranchisement and broadened economic growth. Marcela’s story (This story or book) magnifies that anyone willing to study hard, work hard, and gain achievement contributes to the success of capitalism. American culture is diverse. And, its largest minority is Hispanic and Latino, who are a very important component of America’s future success and market resiliency. As we recognize and promote the importance of diversity in America’s capitalistic circles of influence, we foster long-term American capitalism."
– Byron Loflin
Global Head of Board Advisory, Nasdaq
“Hispanics represent nearly 19 percent of the population, yet they occupy less than 4 percent of executive positions in America’s top companies. This statement from Marcela Manjarrez’s