“This book transformed the way I advise clients to consider the impact of ‘just-in-case’ content. Instead of narrowly focusing on UX and internal resources to manage content, we can now put hard numbers to the greater cost to the environment. Alisa’s case for sustainable content isn’t just about best practices. It’s about empowering ourselves as professional communicators to advocate for responsible use of resources far beyond the short-term impact we’re used to focusing on.”
—Kristina Halvorson, CEO of Brain Traffic and author of Content Strategy for the Web

“Storing unlimited globs of content on the internet could never be cost-free, but it’s been hard to pinpoint what to measure. Now, Alisa Bonsignore has done the math for us. With Sustainable Content, we can make data-driven decisions to save the world while using content wisely.”
—Torrey Podmajersky, president of Catbird Content and author of Strategic Writing for UX

“In addressing the environmental impact of creating and transferring and storing digital content, Alisa uncovers not necessarily another problem but another solution we can all drive toward as we look to create sustainability in our own lives, in our communities, and on our planet. What's more, as she outlines the ways we can reduce our content footprint, she provides a template for more effective and efficient communication—full stop. (Not to mention, she creates a compelling argument for keeping your video off on your next Zoom.)”
—Melanie Mannarino, author of The (Almost) Zero Waste Guide

“This is a must-read for anyone in a position to influence digital best practices at large institutions and organizations. In presenting a case for prioritizing digital sustainability, Alisa Bonsignore shares tons of valuable data, useful evaluation tools, and actionable recommendations. This book is easily readable, with information presented in an understated, matter-of-fact manner that can occasionally make your hair stand on end. I couldn’t put it down!”
—Joyce Peralta, digital communications manager at McGill University

“Bonsignore’s work looks at the cost of digital content, something that was hidden to me before reading her work. We’ve been sold the belief that digital is free and light and good for the planet because it isn't printed on paper. She showed me exactly how misguided that belief is. In addition, she lays out strategy for not only good content but good business practices that retain talent, keep customers, and increase ROI. This book is a fresh look at sustainability from the lens of a content expert with 25 years of experience and a heart entangled with sustainability since the last century.”
—Laurie McGinley, AIA, founder of Via Lucent

“With facts and compelling writing, Alisa Bonsignore takes you on an eye-opening journey that examines the unsustainable ...