"I know firsthand that collaborating with your community is the secret to building something truly iconic. Co-Created is Brie Olson’s love letter to culture and creativity—showing how listening and co-creation can transform not just a brand, but the world around it. Community as the new couture! That’s hot.” — Paris Hilton CEO, 11:11 Media; Entrepreneur; Advocate; Celebrity

“Brieane Olson is the rare leader who blends vision with heart. In Co-Created, she shows how courage, community, and creativity can transform even the most legacy-bound brand into a cultural force. This book is a masterclass in transformation, but it is also a love letter to what’s possible when vision meets resilience. Brieane’s courage to challenge the legacy playbook, her relentless pursuit of relevance, and her ability to fuse creativity with operational excellence are the reasons Pacsun stands as a case study in reinvention. As a friend and client, I couldn’t be more proud to stand beside Brieane as she shares this story with the world and witness her redefining what female leadership looks like—bold, inclusive, and unapologetically authentic.” — Jennifer Prince Chief Commercial Officer, Los Angeles Rams

“Co-Created is a definitive look at business transformation. Brieane Olson shows how Pacsun put community at the center to move forward with resilience, creativity, and leadership. It’s a story of reinvention in a time when culture moves fast and expectations move faster. Every leader, in any industry, will find lessons worth carrying into their own work.” — Russell Wallach Global President, Live Nation