Brand Up
by Stacey Ross Cohen, Jason Shaffer, Alan Katzman
Publisher
Post Hill Press
Publication
Dec 05, 2024
Format
Paperback/Softback
Illustrated
No
Price
$11.44
ISBN
978-1637585382
ASIN
1637585381
Age
Adult 18+
Category
CareerManagement & Leadership
Rights Sold
🌍 World Wide Rights Available
Description
Author(s)
Stacey Ross Cohen
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| Publisher | Post Hill Press |
| Publication | Dec 05, 2024 |
| Format | Paperback/Softback |
| ISBN | 978-1637585382 |
| Pages | 0 |
| Age | 18 - 99 |
| Price | $11.44 |
Categories
CareerManagement & Leadership
Brand Up
by Stacey Ross Cohen, Jason Shaffer, Alan Katzman
AS SEEN ON GOOD MORNING AMERICA
If you want to beat the competition when preparing for college and career success, Brand Up is the one book you need to stand up, stand out, and succeed.
Brand Up is the modern playbook that equips teens with strategies and tools to succeed in high school, college, and their first job. It's packed with sage advice, practical tips and templates, and in-depth skill-building guidance for networking, interviewing, entrepreneurship, and social media. It's essential to stand out in our increasingly connected, cluttered, and competitive world. Any teen would be remiss not to read Brand Up—no other workbook on the market helps readers build a positive personal brand and digital footprint, along with real-life skills, early on. Veteran marketer Stacey Ross Cohen's guidance helps readers craft a personal brand to successfully navigate classrooms, college admissions offices, internships, and even board rooms.
The Brand-Up Difference:
• Identify your superpower(s) and develop a strong point of difference to stand out in a sea of sameness
• Be proactive about managing your online presence and leverage social media to achieve academic and career goals
• Develop real-world skills (networking, interviewing, entrepreneurship, empathy) for a bright future
If you want to beat the competition when preparing for college and career success, Brand Up is the one book you need to stand up, stand out, and succeed.
Brand Up is the modern playbook that equips teens with strategies and tools to succeed in high school, college, and their first job. It's packed with sage advice, practical tips and templates, and in-depth skill-building guidance for networking, interviewing, entrepreneurship, and social media. It's essential to stand out in our increasingly connected, cluttered, and competitive world. Any teen would be remiss not to read Brand Up—no other workbook on the market helps readers build a positive personal brand and digital footprint, along with real-life skills, early on. Veteran marketer Stacey Ross Cohen's guidance helps readers craft a personal brand to successfully navigate classrooms, college admissions offices, internships, and even board rooms.
The Brand-Up Difference:
• Identify your superpower(s) and develop a strong point of difference to stand out in a sea of sameness
• Be proactive about managing your online presence and leverage social media to achieve academic and career goals
• Develop real-world skills (networking, interviewing, entrepreneurship, empathy) for a bright future
Authors
Stacey Ross Cohen
Stacey Ross Cohen, CEO and founder of Co-Communications, is a best-selling author (Brand Up series), TEDx speaker, and adjunct marketing professor at Fordham University, who earned her stripes on Madison Avenue and at major television networks. She excels at building brands, expertly positioning their narratives to succeed in fiercely competitive markets and has earned numerous accolades including recognition from Forbes Enterprise, City & State NY/Power100, PRSA Practitioner of the Year, and named Crain's New York Business' Notable Leader in Advertising, Marketing, and PR (2023) for her work in the field. Stacey holds a BS from Syracuse University, an MBA from Fordham University, and a Media, Entertainment, & Technology certificate from NYU Leonard Stern School of Business.
Current Licenses
🌍 World Wide Rights Available