What should retailers know about the purpose of the store? How can team members be treated so they feel engaged in meaningful work? What potential exists in technologies like headless commerce, virtual spaces, the long tail of commerce, and data analytics? As an IT industry thought leader and the founder of OSF Digital, a Salesforce partner, Gerard Szatvanyi has provided the answers to these questions to retailers around the globe. In his debut book, he explains what true digital transformation encompasses. He presents ways to put the customer at the center of everything, incorporate mobile experiences, utilize video interactions, and build communities. He lays out best practices to set up teams and systems, and then bring in digital tools to support the overarching goals. Readers will walk away with a long list of action items they can get started on right away.