“Read the tape” is the first lesson Bennett Gates learns after discovering podcast host Mike Shapiro. That nugget of wisdom catapults his journey of personal and professional transformation. Follow Bennett’s journey of self-discovery as he listens to Mike’s podcast and applies the lessons learned to his own life. While feeling lost without direction and having a hard time finding success, Bennett "finds his inner genius,” a “Mikeism” he learns during one of the podcasts. Armed with these “Mikeisms,” along with newfound knowledge and fresh ambition, Bennett starts making changes in his life. Ultimately, Bennett is able to find success personally and professionally by utilizing all that he's learned. By heeding Bennett's story and applying these "Mikeisms" in your own life, which can be customized to each individual, you too can create positive change and make an impact. Whatever your roadblock or adversity is, you’ll find the tools in this book to be life changing. And it all starts with reading the tape…