A life in front of the camera, talking about what you really like, inspiring others with your ideas and earning money with this lifestyle – YouTube makes it all possible! And this book helps you on your way to becoming a YouTube star. From planning your own channel to earning money, the book describes everything that is important along the way: How to come up with good ideas, build a channel and find your first fans. High quality can be achieved even with a small budget. The authors explain how to make videos that stand out and are easily found. How do you keep subscribers engaged? Do you need a community? And how can you measure your success? This book has all the answers! Filled with glimpses behind the scenes and lots of examples from comedy, sports, music, cosmetics etc.