Now a Wall Street Journal, Amazon, and Barnes & Noble Bestseller. Sometimes corporate leaders forget that businesses are human systems. Revenue, innovation, and growth are all generated by human beings. Employees left Corporate America in droves during The Great Resignation of 2021 and 2022—a wakeup call and clear indicator that this important fact is being overlooked. But even when companies try to “fix” or improve their culture, a whopping 85% of these efforts fail. Why is that statistic so dismal? Because you can’t put a band-aid on a broken culture. As human systems, companies must be healed from the inside out—one human at a time and starting at the top. The CEO and leadership team must do foundational work to understand what’s driving and shaping behaviors in their organization’s human system—including their own. Only after a culture has been healed from within can leaders start to apply strategies and tactics to move that human system forward. What author Margaret Graziano proposes in Ignite Culture is a fundament shift in leadership’s approach to creating an intentional, healthy, high-performance organizational culture. Offering a unique combination of experiential coaching, evidence-based leadership tools, and actionable strategies, Ignite Culture will empower business leaders with the wisdom and insights they need to reshape their company’s culture, increase employee performance, and grow revenue—one human at a time.