Adrian is a deep friend and business partner. Here, his true depth of wisdom wrapped in narrative and metaphor is on full display. This book will fundamentally reframe your perspective and approach to how you "occupy your space" in the future of strategic selling. He has drawn on the wisdom of the ages and made it consumable for all of us to be a "special resource" in our personal and professional lives. This book is a true gift for you to unwrap and then give away as you make resulting changes to how you engage with others in life and work. Unpack, unwrap, and unleash the tools and design principles Adrian has curated and created for us all.

-Phil Styrlund

CEO, The Summit Group

Hero's, Villain's, and the Thrill of Professional Selling is the type of book that can transform the way you interact with others. Adrian has developed a framework based on proven neuroscience concepts that is a meaningful, compelling, and enjoyable concept. Stories have nurtured our lives since our childhoods. In this book, Adrian shows us how to leverage the full potential of stories thru an analogy that speaks to anyone. It's a very powerful tool that can be applied even in your personal life (try it with your kids, it works!).

-Florent Bühler

Digital Marketing Innovation Director, MSD France

Adrian uses the very relatable analogy of moviemaking to describe how salespeople can go from good to great. If you're looking for a compelling, punchy read that will challenge your assumptions about your role in sales, the role of your customers, and the companies you're targeting, you've found the right book. We all want to be heroes in our own organization. This book shows you how, if you're prepared to side-step that role in your customers' own stories, you can achieve exactly that.

-Catherine Grainger

Development & Education Manager, 3M

This is a great piece of work! In this book, Adrian succeeds in drawing a parallel between selling and making a movie. A must-read for understanding who the real "hero" in the sales process should be.

-Lonnie Essex

VP of Global Accounts, AVI-SPL

I'm a huge film buff, and I write about sales and marketing. If anyone had told me movie production was like sales, I would have waved them away. And then I read Heroes, Villains, and the Thrill of Professional Selling. In his book, Adrian Davis uses stories to reveal their power in sales settings. Through movie metaphors, readers learn how the hero's story applies to sales and how to craft emotional, personal stories that guide buyers on a journey in which they emerge as the hero in their new world. (Yes, that C-suite decision maker is like Tom...

Adrian changed my sales team’s mindset and our approach to our customers. By implementing his methods, we changed our relationship with key accounts from being just another vendor to a valued strategic partner. We’ve also renewed numerous, very large agreements as a result. Engaging Adrian Davis is one of the best investments we’ve ever made.

―Blake Jarrell
Director, Customer Success,TRIOSE, Inc.; Former operations manager, AmerisourceBergen