Flipping the Switch
How We Started and Scaled a Global Lighting Brand
by Guillaume Vidal, Cole Zucker
Rights Sold
Description
Author(s)
Guillaume Vidal
Cole Zucker
Related Titles
| Publisher | Bond Financial Technologies Holdings, LLC |
| Publication | Jul 05, 2023 |
| Format | Paperback/Softback |
| ISBN | 9781544544038 |
| Pages | 294 |
| Dimensions | 5.5 x 8.5 x 1 in |
| Age | Adult 18+ |
| Price | $16.99 |
Flipping the Switch
How We Started and Scaled a Global Lighting Brand
Successful entrepreneurship is not a straight line. It’s a thrilling, unpredictable roller coaster full of extreme ups and downs.
Flipping the Switch is the story of Cole and Guillaume, two guys who left their respective home countries of America and France to move to China and start a business. After a chance meeting, they saw an opportunity to disrupt the lighting market with LED technology. Leveraging their sales, marketing, product development, and manufacturing experience in both Western and Chinese markets, together they bootstrapped an innovative brand. They made every mistake under the sun but somehow failed their way to success. And now they’re teaching others to do the same.
Whether you’re just starting out as an entrepreneur, looking to grow your business, or interested in expanding into foreign markets, Flipping the Switch has many valuable lessons to help you spot that next opportunity, create your next solution, and have some fun along the way.
Authors
Guillaume Vidal
Guillaume Vidal is an entrepreneur and investor who is hooked on marketing and product management.
Guillaume of French origin spent 15 years in China where he established R&D Laboratory and oversaw a team of Engineers. Guillaume scaled the company’s Product Management capabilties to release industry leading technology and patented innovation.
Leveraging an extensive network of subcontractors and best in class QC measures, Guillaume and the team grew the SKU offering from 15 to > 1,000, while managing a short product life cycle and tremendous volume growth.
Cole Zucker
Cole Zucker is an entrepreneur and investor who has founded, scaled, and sold two companies.
Cole spent 4 years living and working in Shanghai before starting GREEN CREATIVE with Guillaume in 2010. Cole built the sales and distribution arm of the company, which encompassed an internal team of 50 inside and outside sales reps along with over 1,000 outside sales reps across North America.
Utilizing best practice sales processes, the company built an extensive distribution network, bringing tremendous scale from inception to sale.