Disaster Proof

Disaster Prooficon

by Lance Mortlock

Publisher
Barlow Books
Publication
Jan 28, 2021
Format
Hardback
Illustrated
No
Price
35
Dimensions
6 x 9 in
ISBN
9781988025612
Pages
270
Age
Adult 18+
Category
Business & EconomicsCareer

Rights Sold

🌍 World Wide Rights Available

Description

Nothing has rocked the foundations of the world, including the business world, more than the COVID 19 pandemic. As businesses struggle and often flounder to cope, many business leaders are wondering how to deal with the unpredictable. How do you plan for something you can’t predict? Strategist Lance Mortlock says you can, and you should. In this practical and accessible guide, Mortlock shows how scenario planning can identify risks and uncertainties, and predict a variety of different realities that will affect the future of any organization. He gives business leaders the tools to understand the forces emerging in a volatile, rapidly changing world so organizations are better prepared than their competitors to deal with them. This guide can be used by industries, the military, even governments, and, if executed properly, it will prepare leaders for every kind of unexpected challenge, from dramatic changes in commodity prices to wars and terrorist attacks and even pandemics. This book will help business leaders: • Gain an earlier view of longterm forces that will affect their organizations performance. • Be better prepared for future disasters on the scale of the COVID19 pandemic. • Ensure that strategies are properly tested and ready for any eventuality. • Stretch their mental models around wider future focused options.

Awards & Endorsements

Review
"As a professor for over 30 years teaching corporate strategy, I can only commend you on your book. In our turbulent and uncertain world, scenario planning is the best way to prepare for our future." Klaus Schwab, Founder and Executive Chairman, World Economic Forum

"Mortlock has made an excellent contribution to strategic thinking, and delivered a valuable public service as we consider all the scenarios of a post pandemic future." Karl Moore, Policy Magazine

Alyssa Merwin Henderson, Vice President, Global Sales Solutions, LinkedIn

Author(s)

Lance Mortlock

Lance Mortlock is a strategy partner with Ernst & Young (EY), based in Calgary. He has provided management consulting services over 125 projects to a variety of clients across the globe, including Oman, Qatar, Abu Dhabi, Malaysia, Norway, Holland, Kazakhstan, Scotland, England, the United States, Brazil, and Canada. He’s worked with leading national and international energy and utility companies, as well as energy regulators, governments, LNG, oil field service, and pipeline companies. As a strategist, Mortlock is an expert in energy industry trends and market dynamics in Canada with several publications in industry publications and national newspapers. Mortlock completed a LEAD certificate in Corporate Innovation from Stanford Graduate School of Business and an AI certificate from MIT. He is a guest lecturer for the MBA program and an Executive Research Fellow at the University of Calgary Haskayne School of Business. He is also certified by IDEO, an awardwinning global design firm that take a human centered, designbased approach to helping organizations innovate.

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