Bright Future Business

Bright Future Businessicon

by Pero Micic

Publisher
GABAL
Publication
Oct 21, 2022
Format
Hardback
Illustrated
No
Price
25.95
Dimensions
15 x 23 cm
ISBN
978-3-96739-109-1
Pages
232
Age
Adult 18+

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Review
Small and medium-sized enterprises are the backbone of the German economy: 99.5% of German companies employ less than 250 employees. Yet for all its acclaim, the SME sector looks to the future with justified concern. The threat of being eaten up by competition from China and the USA has never looked so great. The good news is that the path to a bright future business is open to all, so long as they recognise the right levers to pull and are willing to act with courage. In his new book, Pero Mićić – an expert in future management, an entrepreneur and an experienced business consultant – lays out what this entails, with detailed recommendations for action based on the case studies of three real-life entrepreneurs. Whether you manage five employees or 250; whether you’re a solopreneur, a business owner or the managing director of an SEO, this systematic yet practice-oriented guide reveals what you must know and do today in order to be (more) successful tomorrow. This roadmap to a successful business future is complemented by add-on digital content including videos and workshops. • As seen on ARD and ZDF and in the pages of Handelsblatt, FAZ, DIE WELT, Capital and many more • The author boasts a 30-year record as a leading expert on future management in the German-speaking world • Draws on experience from 1,200 projects, 5,000 workshops and 1,700 talks and lectures • The book is accompanied by a website featuring numerous videos and practical tips Recommendation from the backlist: 30 Minuten Zukunftsmanagement [30 Minutes to Successful Future Management]

Author(s)

Pero Micic

Professor Pero Mićić founded Europe’s first future management consultancy FutureManagementGroup AG in 1991 and currently serves as chairman of the board. He interacts daily with economic leaders and thinkers. With more than 1,200 successful projects under his belt, he is an expert in analysing future markets, developing visions and strategies for the future and persuading employees to implement them. Dr Mićić is also a professor of foresight and strategy. www.futuremanagementgroup.com

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