Larry Wolf

Larry Wolf’s expertise is in identifying important trends and creating opportunities tocapitalize on them. He has advised a number of Fortune 500 companies and governments on their branding andcommunications strategies. Larry founded and developed the Wolf Group from a two-person consultancy into asizable international advertising agency with offices in seven cities in the United States and Canada. His companyhelped successfully create and launch many new brands. Most recently, Larry identified a number of trendsprecipitated by increasing longevity and made use of an unrealized opportunity to unify and brand the key elementsthat contribute to successful aging.