The Bleeding Edge

The Bleeding Edgeicon

My Six Decades at the Forefront of the Tech Revolution (from Scott McNealy to Steve Jobs to Steve Case to Steve Ballmer and Other Titans of Technology)

by Bill Raduchel

Publisher
Amplify Publishing Group
Publication
Dec 05, 2023
Format
Hardback
Illustrated
No
Price
$24.00
Dimensions
5.8 x 7.9 x 1.5 in
ISBN
978-1637558294
ASIN
1637558295
Pages
256
Age
Adult 18+

Rights Sold

🌍 World Wide Rights Available

Description

Get a front row seat for the birth of the digital age.

Steve Case . . . Larry Ellison . . . Steve Jobs . . . Scott McNealy . . . Sean Parker . . .

Over more than half a century at the forefront of the technology revolution, Bill Raduchel encountered them all as a pioneering executive for McGraw-Hill, Xerox, Sun Microsystems, and AOL―where he was behind the scenes for the landmark merger with Time Warner.

He not only had a front-row seat but was a key player in the birth of the digital age in which we now live―from opening one of the first online futures trading services to delivering bids in the 1990s to buy NeXT and Apple to being “in the room” for the launch of licensed music on iTunes and ultimately to being named CTO of the Year at AOL Time Warner.

Packed with never-before-heard stories and timeless wisdom on the art of computer science, the business of technology, and the durable power of relationships, The Bleeding Edge provides a rare history of how and why the internet looks and feels the way it does today.

Awards & Endorsements

Review
“Bill Raduchel is a pioneer of the digital revolution. The deeply instructive stories in this book are much more than a compulsively readable personal history. They’re a master class in how to succeed in the business of technology.” --Eric Schmidt, former CEO, Google, and co-author of The New Digital Age

“For more than half a century, Bill Raduchel has been the Zelig of the tech world―somehow involved in nearly everything and knowing everyone. This book should be required reading for anyone thinking about a career in tech.” --Steve Case, cofounder and former CEO, AOL, and author of the New York Times bestseller The Third Wave

“Bill has been my thesis advisor, dorm advisor, economics professor, mentor, CXO, friend, and co-worker since 1973. At Sun for over a decade, he helped us take revenue from $1 billion to $14 billion. He steered us through a financial crisis in 1989 and was in the middle of every major deal and innovation. The Bleeding Edge gives a perspective on management and change that is unique. He was there. He lived and helped formulate it.” --Scott McNealy, co-founder and former CEO, Sun Microsystems

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