The 24/7 CEO

Name: The 24/7 CEO
ISBN: 9798887508436

by David J. Moore

Publisher

Forbes Books

Publication

Sep 01, 2026

Format

Hardback

Illustrated

Price

29.99

Dimensions

6 x 9 in

ISBN

9798887508436

Pages

216

Age

Adult 18+

Rights Sold

🌍 World Wide Rights Available

Description

David J. Moore's company went from a $1.8 billion market cap to penny stock territory in months. With 400 employees laid off, a stock price under a dollar, and auditors issuing a "going concern" opinion that signaled imminent failure, even his own leadership team wanted to discuss bankruptcy. Moore's response: "We are taking this to the end." The 24/7 CEO is the raw, unfiltered story of what it takes to save a dying company. Moore takes readers inside the brutal decision-making process during crisis: which employees to lay off, how to stop the bleeding while maintaining operations, and how to lead when everyone around you has lost faith. This book is essential reading for entrepreneurs navigating uncertainty, executives facing existential threats, and anyone who needs proof that resilience and strategic thinking can overcome seemingly impossible odds. From the exhilaration of going public to the despair of near-bankruptcy to the triumph of a $649 million acquisition, Moore's story demonstrates that true leadership emerges when everything is on the line.

Awards & Endorsements

Review

"In The 24/7 CEO, David demonstrates the importance of optimism and perseverance. Through a riveting account of leading a company through the inflation and bursting of the Internet Dot-Com Bubble, he imparts timeless lessons on leadership and life. This is a must-read, especially for anyone navigating the current AI Technology Platform Shift." — Jonathan Hsu Business Finance Officer, VP, Google

"After building the cable TV and Internet industries from the ground up, David J. Moore uncovers the recipe for successful business leadership: Close the sale, defy death, and have a ton of fun." — Randall Rothenberg CEO Emeritus, Interactive Advertising Bureau (IAB); Author, Where the Suckers Moon: The Life and Death of an Advertising Campaign

"Most companies failed during the Internet meltdown of 2001. The 24/7 CEO tells the story of how one company survived and prospered. It chronicles the foresight, resilience, and luck that were required ingredients in the journey of 24/7 Real Media and drove its triumph. This book reflects truth like the Rosetta stone." — Bob Perkins

Author(s)

David J. Moore

DAVID J. MOORE is a pioneer in digital advertising with over 45 years of experience in media, technology, and marketing. He co-founded 24/7 Media in 1997, leading it through the dot-com crash to a $649 million acquisition by WPP. Moore subsequently served as Global President of WPP Digital and helped transform Xaxis into a programmatic advertising leader. He served on the Interactive Advertising Bureau (IAB) Board for nearly 20 years, including as Chairman (2009-2011) and first Chairman of the IAB Tech Lab. Moore is Vice Chair of the Advertising Education Foundation's Finance Committee and founder of the Ioanna C. Moore Foundation, which supports cancer research and families affected by the disease.