ARICIA SYMES is the founder and master stylist of Unfoldid, a Massachusetts-based styling company that provides personal shopping, wardrobe consultation, and closet-editing services to clients around the globe. Over more than a decade, Aricia has finetuned her Style Formula, a practical approach to personal styling that anyone can apply to their life. Today, Aricia works with both individuals and businesses, and she has been hired by brands like Boston Consulting Group, TripAdvisor, and Facebook, to name just a few, to help their employees learn the art and science of style.

Aricia holds a double degree in International Business and Asian Studies from the University of Vermont and an MBA from New York University. She currently lives in the Boston area with her husband, dog, and three children.