New technologies and digital-communications channels are changing the way parents and caregivers discover child-care centers and decide where to enroll. In response, center administrators have to rethink the traditional paths to enrollment. The Basics of Growing a Child-Care Business shows you how to stand out from the competition. The book offers clear strategies for growth: •Charm: Grab the customer’s attention. Create a solid foundation for your marketing strategy. •Advise: Establish yourself as an expert and set your sales goals. •Delight: Design your customer experience, and create an ongoing sales pipeline. •Track: Gather data, measure your results, and adjust your approach. The third in the Basics of Child Care series, The Basics of Growing a Child-Care Business includes information on understanding your ideal customer, writing a marketing plan, creating a responsive service system, and tracking your performance. With key terms, case studies, key questions, and exercises to help you apply the concepts, this book will set you on your way to growing and strengthening your child-care business.