The Kindness economy is a powerful new force for change in business that will benefit not just society but the planet. The decade old profit first driven business strategy of not “giving a fuck” about people or the planet is no longer tenable for the multitude of challenges we face both environmentally, and socially. Today we need to switch around our priorities - first people, then the planet, then profit. In that order. From just chasing value (profit), to adding values (kindness), this book looks at the successful examples and strategies to build better society, better cities, and a better future for us all. In terms of trend logic, it is the countertrend we have been waiting for.