Branding Is Sex

Name: Branding Is Sex
ISBN: 9781619614277

by Deb Gabor

Publisher

Lioncrest Publishing

Publication

May 29, 2016

Format

Paperback/Softback

Illustrated

Price

$15.99

Dimensions

5.5 x 8.5 in

ISBN

9781619614277

Pages

202

Age

Adult 18+

Rights Sold

*DropCap does not represent English Audio language rights

Description

If you hate making money and the feeling of a mind-blowing, toe curling orgasm—stay far away from this book. In Branding is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more:

How the most successful brands in the world get their customers laid How to never fail The Bullshit Test Who your brand should hop in the sack with (and it’s not who you think) Don’t rot in the brand graveyard like Blackberry, Oldsmobile, Circuit City, Compaq, Blockbuster Video, and Pets.com. Get your sexy back and move from being “just friends” with your customers to being long-term “friends with benefits.” Branding is Sex provides you with a concrete foundation and a basic how-to plan for building or re-igniting your brand without needing a PhD.

Author(s)

Deb Gabor

Deb Gabor is the founder of Sol Marketing, a consultancy that has led successful strategy engagements since 2003 for global brands like Dell, Microsoft, and NBCUniversal, and for numerous digital brands, including Allrecipes, Cheezburger, HomeAway, and many more. A leading expert on brand disasters, she is the author of Branding Is Sex: Get Your Customers Laid and Sell the Hell out of Anything, and she has been featured in USA Today and other major publications. A displaced Midwesterner, Deb currently lives in Austin, Texas, but travels frequently to help her clients build bulletproof brands. www.debgabor.com/