Advertising Overload

Advertising Overloadicon

by Harris, Duchess JD, PhD with Sue Bradford Edwards

Publisher
Core Library
Publication
Jan 01, 2018
Format
Paperback/Softback
Illustrated
No
Dimensions
7.25 x 9.25 x 1 in
ISBN
9781532113871
Pages
48
Age
8 - 12 years
Category
Language ArtsTechnology

Rights Sold

*DropCap does not represent Chinese (Simplified) Print language rights

Description

Media outlets rely on advertising for financial support, but in many cases it’s becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted advertising at consumers. Easy-to-read text, vivid images, and helpful back matter give readers a clear look at this subject. Features include a table of contents, infographics, a glossary, additional resources, and an index. Aligned to Common Core Standards and correlated to state standards. Core Library is an imprint of Abdo Publishing, a division of ABDO.

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